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    Home > Mixx laboratory received tens of millions of pre-A round investment

    Mixx laboratory received tens of millions of pre-A round investment

    Echemi 2019-11-04

    cosmetics

    The investment industry consumer goods are high-frequency rigid needs, among which beauty products, products and brands have stronger emotional connection with users. On September 18, mixx laboratory, a beauty and skin care brand, completed tens of millions of pre-A rounds of financing. This round of investors are Qiyun of dangerous peak. Founded in 2018, mixx laboratory is a cosmetics and skin care brand that focuses on the combination of personalized ingredients and solutions according to the needs of skin texture and skin condition. At present, the products cover head and face care and are priced within 200 yuan. Last September, mixx laboratory completed the angel round financing led by Lenovo star, Meihua venture capital and Hejun capital. Su Ying said that consumer goods are high-frequency and just needed, among which beauty products, products and brands have stronger emotional connection with users, so she has more opportunity to play the value of the brand, which is the reason why she chose to be a beauty brand. Meanwhile, the pattern of foreign enterprises in the Chinese market is quietly changing. The new generation of consumers are willing to try the domestic products, and the new domestic products also have the opportunity to break through the minds of consumers. At present, the products on the market are divided into skin care steps, and mixx laboratory is based on functions. If the demand is split, taking whitening as an example, it can also be divided into red skin whitening, sunburn whitening and so on. Therefore, the solution of MixX laboratory is "mashup", that is, water, lotion and frost that all users need is changed into foundation (base), and different users need different effects to be solved through the mixture of essence.

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