Beauty instrument is a potential category in Vietnam TV shopping market

Recently, beauty instruments have been selected as potential products in Vietnam's TV shopping market, and beauty enterprises can actively enter the market. Choe wonjeong, product marketing manager of htmv ventures, said at the Vietnam TV shopping vs hopping purchasing Fair held by the association of venture enterprises Wednesday. Vietnam's TV shopping market is about 150-200 billion won. At the end of 2018, after Lotte withdrew from the market, four Korean enterprises including CJ, GS, Hyundai and vshopping entered the market. In 2018, vshopping set up "vmedia & Culture" in Vietnam to operate TV shopping brands and expand its business. Its advantage is to provide orderly work flow through the active communication between South Korea head office and Vietnam branch. The company has a TV shopping radio network throughout Vietnam and continues to expand channels. As a global product with creative content and the highest quality, we will adopt the policy of providing shopping platform to VIP customers in Vietnam. In particular, the channel style is defined as high-end, novel, trendy and global lifestyle. To provide Vietnamese consumers with global lifestyle products and high-end design style to pursue young personality. Through various cooperation with netred, consolidate the young consumer groups familiar with V business, and expand the viewing age through various structural forms. The arrangement of the channel considers many external factors such as customer level analysis and Vietnam environment. For example, from 5 to 7 in the morning, health food and health products will be broadcasted to middle-aged people aged 50 to 60, stable products will be broadcasted to full-time housewives from 7 to 10 in the morning, and fashion, general merchandise and beauty products will be broadcasted to young audiences from 10 to 12 in the evening. "Although Vietnam's TV shopping market is small, it is developing steadily. In the early stage, enterprises can contact TV shopping without any pressure," said Mr. Cui. "Based on a high understanding of TV shopping, we are trying to arrange appropriate products." In Vietnam TV shopping market, commodity price is the key, health food, kitchen cleaning supplies, bedding, small household appliances and beauty products have great potential. On the contrary, in cosmetics, because local products are very cheap, housewives are under pressure to buy a large number of products.