The German luxury brand MCM also needs perfume

Perfume for MCM will be launched for the first time in 2021, and plans to sell MCM perfume in MCM stores, high-end department stores and cosmetics brand retailers, with a focus on Asian, American and European markets. Recently, inter Parfums, an American perfume manufacturer, signed a 10-year global licensing agreement with MCM, a German luxury brand. Jean madar, President and CEO of inter Parfums, revealed that it plans to "reshape" its fragrance category through cooperation with MCM. The company's perfume for MCM will be launched for the first time in 2021, and plans to sell MCM perfume in MCM stores, high-end department stores and cosmetics brand retailers, with a focus on Asian, American and European markets. "MCM has nothing to do with fashion," says nbsp madar. "MCM is a luxury for the new generation." "We don't think MCM - their positioning, their areas - will compete with anything in our portfolio. We have brands in the field of luxury goods, but the new genre of luxury goods, more to express an attitude, it has greater freedom. "

Sun Joo Kim, founder, chairman and chief operating officer of sungjoo group and MCM holdings AG, acquired the German accessory brand in 2005 and became the first Korean to acquire a traditional European luxury brand. After the acquisition, Kim closed more than 130 MCM stores and opened the first MCM store in Asia in China in 2010. The brand currently has more than 700 stores in 42 countries, and Kim has plans to expand its brand in the Middle East, Japan and online. Dirk Schonberger, creative director of nbspmcm, pointed out that the brand's "hedonism and uninhibited tonality" will soon be expressed in the form of perfume, "this brand is more colorful and expressive than a brand with a history of 150 years. It's also younger. " Earlier, MCM released a perfume called infinite collection, which has three scents: iris, incense and white tea. The price of 100ml is about 907 yuan. According to the latest financial report of inter Parfums, the net sales in the first three quarters was 536 million US dollars, up 7.5% year on year, and the net profit increased 13.8%. In addition to the considerable growth in North America and Western Europe, the Asian market is also getting better and growing by 8% in the third quarter.