The first half of the furniture paint market has ended

Enterprise management is like a Xiake wandering in the Jianghu. Facing the complicated situation, what is tested is strategic determination, what is honed is the internal skill of the enterprise, and what is contested is the skill. Xiaobian likes Jin Yong's martial arts novels very much and often reads them. The fictional heroes or heroes in the novel can be basically divided into two categories: one is to have their own famous and unique skills, such as "Dugu nine Swords" with clear wind, Qiao Feng's "18 dragon subduing palms", etc.; the other is to be famous and omnipotent. Such as Murong Fu, the seven monsters in Jiangnan, etc. These two kinds of characters must be familiar with their results. From the perspective of business operation, Xiaobian believes that the first category represents highly focused enterprises and the second category represents large but not strong enterprises. Mingshida paint, as the core brand of Qigu group, has been galloping in the field of furniture paint for 22 years. Starting from a few furniture paint dealers, mingshida paint has become the largest furniture paint brand in the north. So far, it has developed into a group enterprise with three production bases of nearly 1000 people. Thousands of sails are gone, and the smile is just like the beginning. Now furniture paint field is in the turning point of breaking through the fog, as the leader of furniture paint, how does Cigu group break through?

Recently, Huicong paint net came into Cigu group and interviewed Mr. Wang Peng, the leader of the group, to explore the development layout of Cigu group. Wang Peng, chairman of Cigu group, 3.0| self promotion of multiple links. In 2018, mingshida company was successfully upgraded to Cigu group. For the company, it is a new strategy in the new era of industrial development. The establishment of a new idea not only reflects the accumulation of mingshida for many years, but also the best annotation of furniture paint market in the new era Cigu group immediately entered the accelerated period of development, that is, Cigu 3.0 era. The era of Cigu 3.0 is a self-improvement of internal and external repair for Cigu group. From the strategic establishment in 2018 to the running in and gradual improvement of the current mechanism, under the guidance of marketing 3.0 and Management 3.0, Cigu group has realized the scientific improvement of internal and external directional expansion in 2019, adding a hard armor for the enterprise, and also providing a strong impetus for the next development Power. Marketing 3.0 makes the marketing more powerful. Qigu group has come steadily from the northern market. At present, it has developed into a group company with the national layout and international goals. It has been established for more than 20 years to focus on a single runway of wood coatings. The growth of the enterprise is professional and focused. However, how to achieve high-speed growth and constantly changing marketing ideas are the key. Cigu group can grow into a leader in the field of furniture and paint in the north, and the innovation of marketing concept has played an important role in promoting. In the new era of Cigu 3.0 industry, marketing 3.0 will help Cigu group create more value. In 2019, under the guidance of marketing 3.0, Cigu group, in addition to improving the deep cultivation of traditional advantageous regional market, focuses on the effective promotion of two objectives, namely, to increase the expansion of key markets and blank markets. Qigu group has built many new offices in the areas not involved in the distribution, enhanced the coverage of products and services, equipped with professional personnel to provide systematic technical support, and strengthened the construction and communication of mingshida brand; on the other hand, it has steadily promoted the V100 strategy, established strategic cooperation with more furniture factories by taking advantage of more than 20 years' reserves, and achieved brand to brand cooperation Combination of the strong and the strong. In the era of marketing 3.0, V100 will undertake the important mission of rebuilding a famous star.

After one year's practice, V100 has become a new performance growth point of Cigu group. In addition, the "green world line" and "gathering words to travel around the world" are the innovation of Cigu group in the field of marketing. In line with the key deployment under the big strategy, they help the long-term growth of enterprise marketing. Management 3.0 makes management more efficient. Enterprises have different development ideas in different periods. Marketing expansion is the key in the early stage of entrepreneurship. With the growth of enterprises, how to achieve efficient operation of enterprises, scientific operation is particularly important. Nowadays, as a group enterprise, the huge organization and personnel of Cigu group has opened a more scientific page in the field of management. In the period of Cigu 3.0, the promotion of management was put on the same important strategic position as marketing, and the JPS management system for the creative operation of the industry in the new era made Cigu group take a solid step in the field of scientific management. The JPS management system of Cigu group is a kind of management improvement of the joint working committee operated by the group for many years, that is, the meeting mechanism of joint decision-making, collaborative action and follow-up by senior managers of all departments, the strategic planning, development ideas of the company, and the optimization and adjustment of specific management details are all formed by the JPS management system. Different from the traditional management mode in the past, Qigu group's JPS management system will organize highly related departments together according to a resolution, break the horizontal and vertical barriers between departments and the upper and lower levels, optimize ideas from multiple perspectives, give full play to everyone's subjective initiative and enthusiasm, and work together to form a joint force, so as to achieve personal optimization, Department optimization, local optimization and global optimization.

The operation of Cigu Management 3.0 accelerates the enterprise's ability of automatic operation and the vitality of thinking, which greatly helps the promotion of Cigu group in 2019. In an interview, Wang Dong said: the development of enterprises can not be separated from scientific operation. Qigu group implements JPS management system, which can effectively find loopholes and dark corners in the past operation of enterprises in the process of implementation, help enterprises improve efficiency and create benefits from management, and the greater harvest is to find a large number of enterprise talents in full communication and sharing. In a word, the operation of JPS management system is the result of many years of practical experience of Cigu group, which has important strategic significance for Cigu in 2019. The product's insistence is from the inside to the outside, no matter the efficient operation management or various marketing means, and finally reach the customers or high-quality products. Since its establishment, Cigu group has never been involved in the field other than furniture and lacquer. It focuses on making wood grafts, without too much publicity and gimmicks. It only has solid technology to tackle key problems. It expresses its products like handicrafts to achieve the meticulous carving of products from the inside out. Now in the new era of green development of coatings, Cigu group keeps the development foundation of environment-friendly products, and constantly improves the speed of product iterative upgrading and quality detail optimization. In 2019, Cigu group realized the upgrading of multi category products, developed many products to solve customer pain points and meet personalized needs, including PU series products with low VOC, low viscosity and high solid series products, UV series products, waterborne paint series products, powder coating series products under development and other environment-friendly products and hybrid series products with high physical properties; At the same time, Cigu group also has a series of natural products, such as million manor tree lacquer and wild wood oil, which are more close to the natural properties. The two products have gained both market and public praise in 2019.

At present, many high-end rosewood furniture factories have become users of this kind of natural tree lacquer. General products keep pace with the market, and personalized innovative products lead the market. In addition to the product understanding and technical reserve of focusing on wood paint for many years, it is closely related to the continuous huge investment. Qigu group has been carrying out the strategy of "double excellent collection" and "excellent project" to strengthen quality control for many years. Qigu's "double excellent collection" is to optimize raw materials and formula, which has reached the quality assurance of products. In this regard, Cigu group, with Cigu Research Institute as the center, gathers technical experts in various fields, and in view of the current market development trend, customer's actual feedback needs and the needs of the enterprise's product strategy, continuously carries out product innovation and research and development, realizes iterative upgrading, and becomes the central nerve of science and technology research of Cigu group, which can continuously provide customers with high quality and zero cost Worry about the real source of the product. Qigu group starts from the source of materials and production technology, selects high-quality suppliers from all over the world, forms the best combination of materials, and forms the quality assurance at the source of production. In terms of R & D, there is no chief engineer position in Cigu group, and the level of one person cannot represent the R & D strength of the whole group. Qigu group has set up five R & D groups to develop products and implement the chairman responsibility system, which can avoid this limitation. Among the five R & D teams, if one team develops new products, the other teams need to conduct a comprehensive test. After passing the test, they need to enter one or two markets for verification to ensure the quality before they can be put into production. At the same time, modern production equipment is equipped in the production process to ensure the quality control in the production process.