The biggest crisis for the survival of homogeneous coating enterprises

In 2018, Jiangsu Province's annual GDP reached 9259.54 billion yuan, an increase of 6.7% over the previous year based on comparable prices. By industry, the added value of the primary industry is 414.17 billion yuan, up 1.8%; the added value of the secondary industry is 412.48 billion yuan, up 5.8%; the added value of the tertiary industry is 4720.52 billion yuan, up 7.9%. Looking back on 2018, Jiangsu coating industry has encountered a new round of challenges and achieved new development. In the development of the industry, the contribution of the industry association is indispensable. The reporter from the interview column of Huicong paint net recently interviewed Miao Guoyuan, President of architectural coatings branch of Jiangsu coating industry association, to explore the development of association, industry and enterprise in 2018 and the outlook for 2019. Miao Guoyuan, President of architectural coatings branch of Jiangsu coating industry association, actively responded to the environmental protection policy. In the past year, under the leadership of Jiangsu coating industry association, the architectural coatings branch of Jiangsu coating industry association, in line with the principle of "active communication and efforts to explore", focused on organizational construction, system construction and activity construction from the management perspective, and strengthened the management Positive progress has been made in the work of the book office, the running of Jiangsu jiantu magazine, the statistical data for the coating industry and the visit and research, which has made some contribution to the development of the coating industry in Jiangsu Province.

For example, President Miao said that in the investigation, the association visited several member enterprises to understand the impact of environmental protection and production restriction on the enterprise, and put forward suggestions on the corresponding problems of the enterprise, which collided with the spark of thinking. With the introduction of national environmental protection policies, many regions have corresponding environmental protection policies and regulations. President Miao mentioned that enterprises should actively respond to and earnestly implement environmental protection policies. Under the environmental protection policy, many coating enterprises encounter the problem of waste disposal. President Miao said that we must control the source, do a good job of environmental protection in the production process, and do not wait for the emergence of garbage to worry about garbage disposal. In the production process of products, we should have environmental awareness and do a good job in the recycling of waste residue. Of course, such as activated carbon device, waste gas absorption device and other related equipment need to be invested by enterprises. If enterprises lack relative equipment and do not control emissions, they will not meet the standards, and will face such penalties as suspension of production and fines. President Miao mentioned that environmental protection in Changzhou, Jiangsu Province has achieved initial results. As long as it doesn't rain, you can see blue sky and white clouds. This is also inseparable from the joint efforts of coating enterprises, hoping that entrepreneurs do their own social responsibility and protect our blue sky and white clouds.

Encourage independent innovation in the new market demand, many enterprises are looking for transformation and upgrading. But in the process of transformation, many enterprises are facing the problem of transformation direction. Chairman Miao told reporters that at present, the problems of industry imitation and follow-up still exist. Many enterprises aim at the existing market and imitate the existing products of well done enterprises. But the idea itself is not right. No matter which direction to explore, we should take "market pain and demand, market future" as the research basis, which is the business opportunity and development opportunity. Enterprises should make independent and original innovation instead of imitating innovation. Only products with highlights and core technologies can have market competitiveness and vitality. President Miao said that no matter large or small enterprises, they should put their main energy and financial resources on scientific and technological innovation. Talents are not only a kind of support but also a kind of wealth for enterprises. If they are reluctant to pay for talents and invest, it is difficult to have innovation. And if an enterprise does not have independent innovation, let alone sustainable and healthy development. Homogeneous competition has become a major crisis for the survival of enterprises. In 2019, coating enterprises are facing two challenges. First of all, enterprises are still facing the high pressure of environmental protection. President Miao said that there is a lot of pressure on enterprises, but at the same time, we must realize that this is a long-term war. There is no windbreak, no air raid shelter, no chance to take advantage of opportunism, and do not have a fluke mentality.

Under the pressure of environmental protection, the development of micro enterprises will be more difficult. Small enterprises must transform and upgrade to create products with core technology; for those unable to transform and upgrade, if one product of the enterprise is well done, the formula is relatively scientific, the cost is not high, and the quality is guaranteed, it can be incorporated into other scale enterprises, which is also a survival opportunity for small enterprises. For enterprises whose output is difficult to rise and whose management cannot be standardized, it is advisable for the government and the society to merge them into enterprises of scale. Second, the competition of homogeneity. President Miao said that at present, a big problem in the industry is the homogeneous competition. Enterprises are pushing down prices and reducing quality, which leads to more and more capital pressure, lower profits and many enterprises can't do it. This is a big mountain in the coating industry, and also a crisis for the survival of enterprises. President Miao is against reinvestment. He called on enterprises to innovate on their own, not to have surplus products at the end of the year, but also to encourage the expansion of scale and increase of production, which is harmful and detrimental to the healthy development of the industry. The year 2019 has come. President Miao said that the stronger the paint industry is, the more powerful it will be. If the enterprise does not have the original accumulation, can not expand the scale, and has no core products, it will be difficult to survive in the increasingly fierce market competition environment. Enterprises should do well in technological innovation and technological precipitation, research and development of products suitable for the current and future market demand, in order to occupy a place in the market. The association will also continue to make efforts to play a good role in the bridge and contribute to the healthy development of the coating industry.