Digitalization is crucial to the coating industry
In 2019, when the European paint exhibition came, PPG company reappeared its new action. Recently, PPG announced the launch of PPG envirocron? Extreme protection edge coating, which uses advanced powder coating technology and has excellent single coating edge corrosion resistance, and is currently applying for a patent. This coating is specially designed for the anti-corrosion of sharp edge of metal substrate. Its innovative technology provides edge coating far beyond the conventional single coating and double coating powder system. PPG envirocron extreme protection edge powder coating has made remarkable technical progress in edge corrosion protection. For those metal substrates exposed to corrosion conditions, the coating has obvious advantages in corrosion protection. The coating can be directly coated on the metal surface and can be fully recycled, which can significantly save material, labor, water and electricity costs and construction time. According to coatings world report, David BEM, vice president and chief technology officer of PPG Technology Department, said at the 2019 European coatings exhibition that customer demand is always one of the biggest drivers of innovation, and customers need to increase the demand function of paints and coatings. In addition, sustainable development is expected to become the main driving force for innovation. Sustainable development conforms to the concept of environmental protection.
At present, PPG is achieving this goal through advanced technology and products. David Bem also said that the development trend of the coating industry is often related to the development trend of the technical field. From the rise of self driving cars and electric cars, we can see how this promotes the advanced coatings needed by PPG to develop and deploy such vehicles. These products include exterior coatings, which will improve the visibility, reliability and safety of vehicles, including light detection and ranging systems; coatings that are easy to clean, which can help prevent automatic sensors from blocking, and provide a cleaning experience for shared vehicles, as well as environmentally sensitive cathode and anode coatings used to store and transfer the energy of modern lithium-ion batteries. Manufacturers are facing more and more technological attraction. In order to meet this challenge, R & D investment will continue at a healthy pace in 2019 and beyond. PPG is one of the largest coating companies with a strong technical team, which enables the development of solutions required by customers. Recently, PPG has solved the optimization of customer applications and the improvement of functions. It has provided products such as "Olympic Intelligent Protector" dyeing bag, battery powered Aerospace sealant dispensing tool and low-energy paint process for automobile original equipment manufacturers (OEMs). The tightening of the labour market has also had an impact on the overall manufacturing sector, which requires advanced stem (Science, technology, engineering and Mathematics) skills. PPG is committed to educating and motivating the next generation of manufacturers to gain more opportunities in the field of coatings. Regarding the importance of digitalization in the coating industry, David BEM, vice president and chief technology officer of PPG Technology Department, said: "in the future, digitalization will have more and more influence on the coating industry. Now it's all about "online" and "on-demand". Customers seeking DIY services are driving the process of digital services, which makes it possible to order paints, choose colors and paint rooms from the beginning to the end. Not only consumers, but also professionals are expanding the supply of color matching and digital application tools for professionals, so as to improve painting Productivity of material application. I believe that in the near future, digitalization will still be the main focus of the coating industry, just as it is as extensive and important in the food and transportation industries. "
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2026-07-05
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Paint & Coating Industry Overview Mar.2025
This issue provides analysis of the European and German coatings markets, as well as the latest monthly reports and price trends of coatings-related chemical raw materials. Support online permanent download.Published in: Mar.2025
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