Hansi: developing products with ingenuity, servicing with profession, improving with customers

Hansi has always been adhering to the quality-oriented product philosophy, with professional services for farmers to solve the problems in agricultural production, to contribute to rural revitalization.

Q: Over the past ten years, Hansi has been developing at a high speed. Could you introduce the core competitiveness and advantages of the company?

A: At any time, the core competitiveness of an enterprise is always the professional level in the field. In the future, no matter what industry you are in, you will depend on your profession to make a profit. Actually, in recent years, we have been practicing our company to improve the professionalism of production and application promotion.

In terms of production, we focus on the oil-based suspension concentrate,OD, and continue to improve the stability and activity of OD. In terms of application, through a large number of front-line promotion and application accumulation, product application data collection, we make corresponding solutions in advance for the constantly changing situation, which is also one of the reasons for the high recognition of Hansi in the market. In addition, we are constantly improving our professional level to better empower channels and users, and have been highly recognized by the market.

Q: What about the company's R&D and innovation? Are there some typical achievements of product technology innovation?

A: We always maintain a "ingenuity" in the treatment of products. Therefore, in these two years, we have been strengthening product development and innovation, and continuously upgrading the formula and production process for existing products. Moreover, our investment in registration is also very large, and we maintain 10-15 new registrations every year to ensure the continuous updating and upgrading of products and meet the market demand, so that Hansi can better realize the transformation of crop integrated solutions supplier.

For products, we also continue to drive product transformation, especially for cash crop solutions. For example, Hansi’s Herbicide (39.8% Fluroxypyr-meptyl · quinclorac · atrazine SC) is the first three-AI compound registration registered on sorghum both for gramineous weeds and broadleaf weeds in China. Aiming at solving the pain point of weed control for sorghum farmers, through the trial promotion and sales last year, our company has achieved a sales of nearly 20 million yuan of this single product this year.

Q: How to deal with the volatile pesticide market? And what areas will your company focus on to maintain steady growth?

A: Facing the current market competition environment, especially, in the recent two years, the price war is the most criticized by the industry, so, it is widely believed that the agricultural materials industry is in the "winter", everyone is desperately trying to “survive". However, we regard it as a short-sighted market behavior. The core value of agricultural materials products is to solve various problems in agricultural production for farmers, which is the origin of any product sales in the industry. Without this origin, no enterprise or product will go too far. This has been shown in many previous cases.

Hansi always adhere to the quality-based product concept, and wants win the market with quality. Although the road is difficult, we will keep going. Furthermore, we have been strengthening channel upgrading and core customer building in the past two years, fully promoting the 135+ service project, so that Hansi and our customers can develop synchronously and empower in both directions.

Q: As we allknow that the pesticide market is highly competitive, and the promotion and application of pesticide is complicated and difficult. So, what efforts has the company made in marketing and application?

A:We have done a lot of work in the distribution of channels, mainly in the upgrading of old channels and the creation of core customers. In the selection and layout of channels, we pay more attention to attribute matching. We will also do a good job of product delivery and corresponding service measures and support according to customers' business characteristics. These changes are mainly based on the development concept of the enterprise. In different development stages, the development and selection strategies for channels will be different. The key is to match the common development of both sides, so that the cooperation stickiness between the enterprise and customers will be strengthened and the cooperation will go further.