TOM FORD's Largest Beauty Store in the World Settles in Guangzhou, China

TOM FORD, Estee Lauder Group's high-end beauty brand, has officially landed in Guangzhou Tianhuan Plaza in August, which is not only the first TOM FORD store in Guangzhou, but also the brand's largest beauty boutique in the world.
 
It is not only the first TOM FORD store in Guangzhou, but also the brand's largest beauty boutique in the world. It is understood that the TF boutique is 163 square meters in size, and every space in the store has been carefully designed to provide consumers with a truly luxurious and personalized experience through multi-dimensional sensory experience devices, digital immersive environment and professional and meticulous brand services.

In addition, compared to online channels such as Tmall flagship stores, offline beauty stores also offer a more complete range of goods. For example, TF's nationwide launch of the new radiant flow of fine white tube lipstick series, luxury air cushion holster engraving services, as well as the brand's latest, most popular and exclusive sale of beauty products, can be realized in-store debut.

In fact, this is not the first time a beauty brand has set up its largest boutique in the world in Guangzhou; in 2019, YSL Saint Laurent Beauty, another beauty giant owned by L'Oréal Group, also opened its largest flagship store in the world in Guangzhou, China, and also in Tianhuan Plaza.