Maybelline Blends Real and Virtual Worlds for False Surreal Extensions

In order to launch a new eye black, Maybelline New York created their first avatar, called Mei. In the upcoming event of integrating the real and virtual worlds, she appeared with the global ambassador of Maybelline, Jiji Hadid.

False Surreal Extensions eye black can be worn for up to 24 hours, bringing obvious eyelash deformation effect. The combination of long fiber and short fiber technology, as well as elongated spiral brushes and twisted long bristles, can extend each eyelash, creating an extremely dense eyelash and significantly extending it by 36%. Someone will ask, "Are your eyelashes real

Maybelline stated that the birth of May is only the next step in the brand's exploration of the virtual world, as "virtual worlds are still the new frontier of social interaction

Last year, Maybelline partnered with Ready Player Me, a leading cross game avatar platform in the metaverse, to provide five free, expert created makeup options that can be applied to your avatar in seconds.

In addition to False Surreal Extensions Mascara, May will also play a role in the release of virtual products and services, activation of virtual worlds, and iconic high-performance cosmetics franchise activities.