Taste is central to determining whether beverage consumers buy

In recent years, consumers' demand for healthier options has been growing, but the taste-based instant thrill of coolness is still the mainstay of consumption.

Taste is a central factor in determining whether consumers buy, repurchase and share. In response to this demand, more and more companies are introducing products that are delicious and healthy. Such products are also more easily accepted by younger consumers than traditional products, and are even fast becoming popular items.

The new health food market to zero fat, zero sugar as a selling point for dozens of times year-on-year growth, such as the Yuan Qi forest main zero fat, zero sugar and zero calories, successively launched sparkling water, milk tea and other product lines, with erythritol instead of white sugar, but retains a good taste, popular with young consumers. Yuan qi forest sold 1 billion yuan a year, just 8 months its own valuation soared from 4 billion yuan to 14 billion yuan.

Industry insiders say that today's young consumers are more willing to try new things. This certainly provides more opportunities and possibilities for new brands, but also brings a more serious challenge to new brands. To keep the brand long red, it is necessary to continue to innovate to attract consumers' attention, always let the product active in the eyes of consumers; continue to work hard on the inner work, continue to tether consumers or product flavor and taste; expand more consumption channels, the product display in a larger consumer crowd within the field of vision.