New functional milk protein ingredients launched

Recently, the French company Ingredia launched two new functional milk protein products, Promilk Yogfluid and Promilk B Max. These two proteins can provide more healthy solutions for indulgent, convenient and creamy dairy snacks. As the global epidemic continues to develop, consumers are now paying more attention to their diets than ever before. They want to stay healthy and are looking for comfortable products.

Promilk Yogfluid is specially developed for high-protein drinking yogurt, which can increase the protein content to 12%. It has refreshing fluidity and the creamy taste of lipid yogurt, as well as a good natural creamy taste.

Promilk B-Max is a functional milk protein that can be used as a conditioner with clean label properties.

The rise of drinkable yogurt

Promilk Yogfluid is made with high-protein yogurt, which is in line with the current trend in the field of health food. Drinking yogurt is an ideal snack for active consumers, as a substitute for breakfast, or as a healthy snack. Promilk Yogfluid can meet the three major needs of consumers for products: health, convenience and pleasure. The company said that this product can maintain the creamy taste of yogurt, while also allowing people to easily drink it as a snack to enjoy on the go.

At present, the protein content of drinking yogurt on the market is usually 10%, and this product can increase the protein content to 12%. In addition, mainstream consumers looking for healthy snack options have begun to consume protein-rich foods that can improve satiety and provide more energy. Promilk Yogfluid is already conducting research and development tests for new products, and has also received positive feedback from brand owners.

Enhance the attractiveness of dairy products

Clean label has become part of the industry trend development, it defines several consumer trends related to health and sustainability. Promilk B-Max's market positioning is to eliminate the need for certain colloids in dairy products, improve the quality of dairy products, and at the same time attract people's health needs. Currently, relevant application cases include fresh cheese mousse without gelatin or cream cheese without carrageenan.

Innovation in healthy snacks is a vibrant market, especially in the dairy sector. Dairy products are part of safe, reliable, healthy and indulgent products. Drinking high-protein yogurt can satisfy consumers' expectations for high-quality, healthy, simple and comfortable food. In addition, the industry is looking for clean label solutions to simplify the unknown ingredients in labels and products. The product development team has repeatedly requested the reduction or removal of stabilizers in formulas.

Enhancing the clean label

Innova Market Insights 2020 market data shows that clean labels are becoming more and more important in the newly launched dairy product market. The dairy industry is the second fastest-growing market, with a 13.7% increase in the launch of clean label or natural claim related products, second only to baby food.

More than one-third of the products launched worldwide cater to the trend of clean labeling. For 40% of consumers, clean labeling means no artificial ingredients. The definition of the clean label trend continues to expand. As Innova Market Insights emphasized in "Top Ten Trends of 2021: The Triumph of Transparency", consumers want natural, simple, and familiar products.

In addition, Ingredia has also carried out related work in the so-called "complete transparency". It has launched a series of environmentally friendly dairy products from non-GMO and herbivorous cows, 100% from France, and using blockchain technology for real-time tracking. With a QR code on the finished product, consumers can know exactly which farm the milk comes from. This is the first time in the world.