Henry Rose raises series A funding

Earlier this month, Henry Rose, a genderless fine fragrance brand founded by Michelle Pfeiffer, announced a Series A investment led by Sandbridge Capital.

 Perfume brand Henry Rose focuses on 100% transparent ingredients, and is committed to improving the art and manufacturing process of perfume while meeting health standards.

 Together with the professional perfumer of IFF——the American International essence and Fragrance Company, Henry Rose specializes in preparing perfume products that meet EWG's safety, purity and environmental protection standards. It has received both distinctions of EWG Verified® and Cradle to Cradle Certified™. (globally recognized standard for safe and recyclable products).

 “We are thrilled to partner with Michelle and her inspired Henry Rose team. There is a tangible groundswell among consumers for ingredient transparency paired with timeless storytelling across the clean beauty landscape,"said Ken Suslow, founder and managing partner of Sandbridge Capital. "Michelle has thoughtfully captured this balance, artfully blending her pure mission-driven approach with a compellingly modern offering of best-in-class fine fragrances. We very much look forward to engaging our global brand building expertise in support of Henry Rose's already impressive growth trajectory.”

 "I founded Henry Rose based on my belief that we shouldn't have to sacrifice quality for safety," said Pfeiffer, founder and creative director of Henry Rose. 

"We partnered with Ken and the Sandbridge Capital team not only for the expertise they provide as beauty industry investors, but also for their commitment to our brand's mission. This partnership underscores our shared belief that greater transparency is the future and everyone has the right to know what's in the products they use."

For now, in addition to perfume, the brand has expanded into retail distribution with luxury beauty retailers including Credo, Neiman Marcus, Nordstrom and many other stores.