Astral Health & Beauty Appoints Joanne Hsieh as CEO to Spearhead Expansion

Astral Health & Beauty has welcomed Joanne Hsieh as its Chief Executive Officer while company founder Robert Cohen retains his role as Executive Chairman.

In her new position, Hsieh takes the reins of a company with a brand portfolio encompassing Butter London, Cosmedix, Aloette, and PÜR. Her immediate priorities include advancing PÜR's presence at Ulta Beauty, strengthening business-to-business channels for Cosmedix and Butter London, and overseeing the international expansion of all brands.

Astral is also gearing up to launch its brands on emerging platforms, including TikTok Shop and other live selling channels.

Hsieh, who most recently served as the President and Board Director of Love Wellness, brings a wealth of beauty industry experience to her new role. Her past positions include Chief Operating Officer at Walker & Company Brands and, in her early career, Senior Vice President and General Manager of La Mer at The Estée Lauder Companies.

Cohen expressed his enthusiasm for Hsieh's arrival, stating, “We are thrilled to have Joanne joining our Astral family of brands. She brings with her a background deeply rooted in beauty with proven success in developing high-performing teams and portfolios of various sizes. Her keen understanding of operations, new product development, and process optimization for exponential scale will be essential to the next phase of our business."

Hsieh also shared her excitement about her new role, saying, “Astral Health & Beauty has an extraordinary 20-plus year legacy of success with well-established hero products and cult favorites that have driven customer loyalty and industry attention. Alongside a deliberate strategic choice to capture growth through omni channel, the company is fueled by a passionate, inspired team who operate as ‘four brands, one family.’ I am incredibly excited by the opportunity to lead Astral through its next phases of growth.”