Nouryon launches Structure M3 co-surfactant

Nouryon announced the launch of its new biodegradable personal care technology, Structure M3 co-surfactant, at 2024 in-cosmetics Global in Paris, France.

This new innovation enhances the functionality and appeal of a variety of personal care formulations and was developed to meet growing consumer preferences for more natural and gentler ingredients.

"At Nouryon, we are committed to driving innovation and setting new standards of excellence in the personal care industry. The launch of this innovative polysaccharide technology marks a major advancement, providing formulators, cosmetic chemists and beauty developers with a special ingredient that unlocks possibilities for product innovation, performance and sustainability." said Suzanne Carroll, senior vice president of Home and Personal Care at Nouryon.

Structure M3 co-surfactants significantly reduce the irritation potential of commonly used surfactant systems, providing customers with the best balance of mildness, cleansing and lathering in shampoo, face cleanser and body wash formulations.