Gntl brings its versatile and sustainable skincare products to Credo beauty stores

Minimalist skincare brand Gntl has expanded Credo Beauty's in-store presence, highlighting its versatile and sustainable Skin Wash hero SKU.

Simplify daily routine with this all-in-one, pH-balanced, hydrating gel cleanser that acts as a makeup remover, facial cleanser, body wash, hand soap, shaving gel and bubble bath. Suitable for all ages and skin types, Gntl supports the larger movement of innovative products for sensitive skin.

Founded in 2018, the brand’s single-material packaging includes Grounded Packaging’s recyclable, carbon-negative Sugarflex laminate, which is made from sugar cane. The recyclable material "has similar functional properties to conventional plastics," the supplier said.

Gntl founder and CEO Sydney Dake said:"Consumers are looking to simplify their lives and skin care routines. Beauty can be very intimidating to the uninitiated, and I feel like there's a growing trend. People want to take better care of body and apply some skin care principles to entire body. Multi-use, especially face and body use, has traditionally been a very utilitarian and male-centric category. Some multipurpose products have this lowest common denominator approach, namely shampoo, conditioner, body wash, and face wash. Maybe it meets the basic minimum expectations for most features. The development of Gntl started in the most challenging category, facial skin care, and then we made sure it worked for every use thereafter."

"The launch of Gntl in Credo Beauty is a first for us, offering a multi-purpose product for face and body: its one-size-fits-all hero product, Skin Wash," said merchant Gabriella Ramirez. "Credo Beauty shoppers are looking to spend as little as possible, and for maximalists questioning their spending habits, there's now a versatile solution. Gntl believes that when you switch to simple, consistent daily habits, You can truly achieve healthier, clearer skin and we’re excited to have them join our family."