Coty Launches Adidas Sport Fragrance and Kylie Cosmetics in India

Coty Inc. is expanding its presence in India with the launch of Kylie Cosmetics and Adidas Sport Fragrance. The launch comes on the heels of Kylie Cosmetics’ debut in India on Sephora.com and stores across the country in April.

The brand will be available at key retailers across the country including Shoppers Stop, Nykaa and other leading stores. Customers are invited to explore and experience the collection to discover scents that resonate with their vibrant lifestyle.

Coty and the world’s top sports brand recently renewed their long-term licensing agreement. Building on the brand’s success in Europe, Coty is looking to drive growth in Asia, particularly China and Hong Kong, and India.

The launch of adidas Sport Fragrance represents another major step for Coty in the dynamic Indian market. This follows the official debut of Kylie Cosmetics in premium channels in partnership with House of Beauty (HOB) and Sephora.

Coty said Kylie Cosmetics' debut in India comes at a time when demand for more sustainable and environmentally conscious beauty products is growing. "The brand's commitment to pure, botanical and eco-friendly beauty aligns perfectly with the growing demand for responsible and ethical beauty solutions. Kylie's beauty collections are crafted with clean formulas and vegan ingredients. This conscious beauty commitment is paired with the same high-quality, high-pigment and high-performance formulas that are popular around the world and fans can't get enough of."

As one of the world's leading beauty companies, Coty has extensive experience in creating iconic fragrances, mass and prestige color cosmetics, and innovative skincare that are loved by consumers around the world.

Kristina Strunz, Managing Director, Southeast Asia and India, Coty said: "Together with Kylie Cosmetics, we look forward to providing beauty lovers across India the opportunity to enjoy Kylie's iconic products and iconic collections, inspiring their passion for creativity and experimentation."

These initiatives are part of Coty's plan to strengthen its position in high-growth markets and accelerate growth across its beauty portfolio.