Coty Enters Beauty Market with Long-Term Agreement with Swarovski

Coty, one of the world’s largest beauty companies with an iconic portfolio of fragrances, color cosmetics, skin and body care, has joined forces with Swarovski, the world-renowned crystal brand, to announce a long-term beauty licensing agreement with the opportunity to develop, produce and distribute new fragrance concepts.

This agreement marks the beginning of a long-term collaboration between the two parties, with a shared focus on creativity and innovation. This collaboration comes as Coty continues to enhance and diversify its portfolio, bringing new products, brands and innovations to the forefront.

The new partnership also solidifies Coty’s reputation as the partner of choice for global brands looking to create or enhance their beauty portfolios.

Swarovski’s crystal business is present in more than 140 countries around the world, with 2,300 Swarovski boutiques and complemented by select multi-brand partners. The new partnership allows Swarovski to increase its brand presence and visibility in the beauty market and diversify its offerings. In addition, it will bring its unique essence of popular luxury and pleasant luxury to the beauty industry, creating luxurious products that highlight individuality.

"We are delighted to announce our new long-term partnership with Swarovski to develop and launch exciting new fragrance and beauty collections," said Prestige Jean Holtzmann, Chief Brand Officer, Coty Inc. "Swarovski is renowned for its cutting-edge technology and unparalleled artistry, which is widely recognized by consumers around the world, making it an ideal choice for global product launches in key markets such as EMEA, the Americas and Asia. This licensing agreement is in line with Coty's successful strategy of focusing on licenses with multi-category potential. We are excited to begin working with Swarovski to develop truly exceptional beauty products that inspire elegance and express individuality."

"Partnering with Coty is an important step for Swarovski as we continue to expand the brand into new product categories," said Michele Molon, Chief Commercial Officer, Swarovski. "This partnership allows us to bring Swarovski's unique pop luxury positioning - a luxury that is creative, fun, colorful and joyful - to the beauty and fragrance space, while leveraging Coty's extensive industry expertise. Together, we will create beautiful and luxurious products that reflect our shared commitment to quality and innovation. We look forward to the possibilities that this partnership will bring."

The first product under the license agreement is expected to be launched in 2026.