The Ordinary Enters China Market Through Sephora
The Ordinary, an American skincare brand, will sell 24 products in China from February 13, including localized products and new products. In addition to Sephora, the minimalist beauty brand will also be launched on Tmall and Douyin in July.
Parent company Estee Lauder spent $12 billion to acquire The Ordinary last year, highlighting the New York cosmetics giant's focus on targeting young consumers and entering the growing mass high-end beauty market, including in the East.
Earlier this month, Estee Lauder said it was expanding its restructuring plan, including laying off 7,000 people, and reported a smaller-than-expected sales decline in the second quarter.
You May Interested In
High Quality β-Nicotinamide adenine dinucleotide CAS 53-84-9 NADwith ready stock and best price
$3/UNIT FOB
2026-09-24
Trade Alert
Delivering the latest product trends and industry news straight to your inbox.
(We'll never share your email address with a third-party.)
Related News
-
Sephora to cut jobs in China as slowdown deepens
-
ISDIN Partners with Sephora to Expand Physical Retail Store Presence in the U.S
-
Shiseido Drunk Elephant is available in Sephora China retail stores for the first time
-
The Ordinary launches new retinoid innovation for advanced users
-
Sephora Expands its Presence in India with Reliance Beauty & Personal Care Ltd.
-
SEPHORA CALLS OFF RETAIL PARTNERSHIP WITH RELIANCE
-
LVMH accelerates incubation of new brands in China, Sephora settles in Tmall
-
LVMH's beauty department sales fell 18% in the first quarter, Sephora fell 25%
-
Sephora opened 100 new stores in North America this year
-
Sephora promotes ingredients transparency by releasing chemicals policy
Recommend Reading
-
![EFSA Renews Authorisation of Inositol for Use in Fish and Crustacean Feed]()
EFSA Renews Authorisation of Inositol for Use in Fish and Crustacean Feed
-
![Another Major Coating Manufacturer Acquired by a Central SOE: BNBM Acquires SUNROAD Group for Over RMB 300 Million, Locks in Three-Year Performance Pledge]()
Another Major Coating Manufacturer Acquired by a Central SOE: BNBM Acquires SUNROAD Group for Over RMB 300 Million, Locks in Three-Year Performance Pledge
-
![Lubei Chemical Expects First-Quarter Net Profit to Rise 57.29% as Cost Control Delivers Clear Results]()
Lubei Chemical Expects First-Quarter Net Profit to Rise 57.29% as Cost Control Delivers Clear Results
-
![DIC Raises Epoxy Resin and Curing Agent Prices by Up to 280 Yen/kg]()
DIC Raises Epoxy Resin and Curing Agent Prices by Up to 280 Yen/kg
-
![Aekyung Chemical Plans to Sell Its Ningbo Subsidiary]()
Aekyung Chemical Plans to Sell Its Ningbo Subsidiary
-
![Crude Oil Volatility Still Dominates; PTA Prices Overall Remain on a Downward Trend]()
Crude Oil Volatility Still Dominates; PTA Prices Overall Remain on a Downward Trend
-
![How Geopolitical Conflicts in the Middle East Ignite the Melamine Market with a Monthly Price Increase of Nearly 27% in China!]()
How Geopolitical Conflicts in the Middle East Ignite the Melamine Market with a Monthly Price Increase of Nearly 27% in China!
-
![Premium Global Chemical Sourcing Requests (25-28Jun, 2026)]()
Premium Global Chemical Sourcing Requests (25-28Jun, 2026)
-
![DMF Primarily in Oscillating Mode; Upside Potential Limited]()
DMF Primarily in Oscillating Mode; Upside Potential Limited
-
![March adipic acid prices see a significant increase in China]()
March adipic acid prices see a significant increase in China
