ISDIN Partners with Sephora to Expand Physical Retail Store Presence in the U.S

The Barcelona-based company announced its entry into Sephora in the U.S. On August 1, ISDIN's flagship sunscreens Eryfotona Actinica and Eryfotona Ageless were launched in 323 Sephora stores in the U.S., marking the company's first physical store launch in the U.S.

"We are very proud to introduce our company to the Sephora Americas market. As the best-selling sunscreen in Spain, we want our products to be more accessible to beauty consumers in the United States, and Sephora is the perfect partner to take our company to the next level with this audience. We look forward to introducing our outstanding products to the Sephora community."

Headquartered in Barcelona, Spain, ISDIN entered the U.S. market in 2016 and has grown to become a major company for U.S. dermatologists and consumers, with a compound annual growth rate of 45% since 2020.

ISDIN is best known for its award-winning, patented 100% mineral sunscreens, Eryfotona Actinica and Eryfotona Ageless, which together account for nearly half of its U.S. sales.

Brooke Banwart, senior vice president of marketing for Sephora Skincare, said: “We are excited to expand our partnership with ISDIN in the U.S. as we continue to grow this exciting emerging premium suncare category. As a global leader in sun protection and photoaging, ISDIN offers innovative and effective SPF products with advanced formulas designed to support all skin types. We look forward to introducing this brand to our customers and believe it will be a valuable addition to our skincare collection.”