Why does 'Shenzhen Food' win trust?

A few days ago, Shenzhen Standards Promotion Association issued the first 100 "Shenzhen Food" group standards in Shenzhen, aiming to create a "Shenzhen Standard" which is superior to the "National Standard" and "Provincial Standard" for world-class food safety standards, so that consumers can trust and manufacturers can be glorious. "Shenzhen Food" will not restrict other qualified products to enter Shenzhen market. It is a recommended standard. Shenzhen issued the "Shenzhen Food" not only set high standards, but also put forward advanced safeguard programs to ensure that the word "Shenzhen Food" won the trust of consumers. The high level of rule of law is the basis of ensuring the credibility of Shenzhen's "supply to Shenzhen". Today, there is a "deep supply", before the "Hong Kong supply", Hong Kong has perfect food and security laws and regulations, strong monitoring and law enforcement agencies, once food and security problems are found, no soft penalty, so "Hong Kong supply" has become a gold-lettered signboard. Today, Shenzhen dares to lay out its own food safety standards, indicating that the legal protection of food safety is also available. Last year, Shenzhen Special Economic Zone Food Safety Supervisory Regulations, which can be called "the most stringent in history", were promulgated. Specific and operable provisions were made on the way of food safety supervision, and the implementation level of "Shenzhen" standard was also included in the scope of supervision. Shenzhen combines laws, local regulations, rules and normative documents to build a food safety legal system in line with Shenzhen's actual situation. At the same time, Shenzhen has established a professional team of food safety supervisors and law enforcement officers, who take the initiative to inform food safety sampling and testing every week. Strict and effective supervision not only guarantees the safety of Shenzhen's food bottom line, but also controls the quality of "Shenzhen" products in time.

Science and technology leadership is the superiority of Shenzhen "Supply Shenzhen" brand credibility. Shenzhen's innovative ability is very strong. With the combination of science and technology to guarantee food safety, "Supply Shenzhen" has a great momentum to catch up with later generations. Shenzhen has used new technologies and new formats to solve new problems and risks of food safety, and built a scientific, informative and intelligent food safety supervision platform. Shenzhen Food and Drug Administration led the "Food Safety Supervision Traceability and Credit Management Promotion Project" at last August's "Intelligent Expo" showcased. Intelligent City platform access food safety information. Government departments can use the "Internet of Things" chain to monitor food processing and distribution process, and use big data analysis to achieve food safety risk early warning and evaluation. Create food safety traceability system certification, these technologies will be strong endorsement for "supply depth" - source of "supply depth" can be checked, risk can be controlled, and "AI" checkpoint, it is trustworthy! 

Social co-governance is the highlight of Shenzhen's establishment of the "Supply-Shenzhen" brand system. Shenzhen, which is at the forefront of social governance, co-construction, co-governance and sharing, provides an innovative way of thinking. Under the guidance of the government, under the leadership of a third-party professional organization, and with the full participation of market participants and consumers, the formulation of the brand of "Shenzhen" brings together the wisdom of all parties. After the listing of "Supply Shenzhen", the joint efforts of social co-governance will also escort it. Maintaining the "depth of supply" is no longer just the responsibility of the government, and the authority of "depth of supply" will come from the recognition of all walks of life. The dynamic certification of "Shenzhen" product qualification will also depend on the joint efforts of regulators, operators and consumers. In response to people's demand for food safety information, Shenzhen will open up the quality of "supply depth" in a timely manner through various media, and create a platform for mutual trust, mutual supervision and communication.

"Shenzhen Food Supply" is not a "qualified line", but a "quality line", which can be said to be a recognition of high-quality commodities given by Shenzhen Market which attaches importance to quality. "Providing Shenzhen Food" has become a gold-lettered brand of products, which will also highlight Shenzhen's efforts to continuously improve people's livelihood. To further strengthen the credibility of "Shenzhen Food", young "Shenzhen Food" will surely win widespread recognition of consumers.