Constantly Creating 'Healthy Business Card of Good Furniture'

On March 15, the 18th China International Door Industry Exhibition/the 6th China International Integrated Customized Home Exhibition was held in the new pavilion of Beijing China International Exhibition Center. As a vane and booster to lead the development of the industry, Beijing International Door Industry Exhibition attracts major brands from all over the world to come together and compete with each other. Sankeshu Healthy Furniture Paint was invited to attend for three consecutive years as an all-environmental upgrade integrated service provider of furniture paint in the industry. At the exhibition, Huicong Paint Network reporter interviewed Wu Zhengfeng, deputy general manager of Sankeshu Furniture Paint Department, and went into Sankeshu Museum of Good Life Experience to learn about Sankeshu Healthy Furniture Paint. Wu Zhengfeng of Sankeshu Furniture Lacquer Department was interviewed by Huicong Paint Network.
in the exhibition of various pavilions, the simple style, creative design and orderly layout of Sankeshu Beautiful Life Experience Hall, which is dominated by white and green, bring fresh and natural feelings to the audience. The four major living spaces and aesthetics of life are perfectly integrated in the museum. The theme design is light and luxurious Chinese style, simple American style, simple European-French style and modern minimalist four style furniture and application scenes. It also brings a brand-new series of wood door UV products, innovative and exquisite UV technology and excellent painting solutions. Through product functions and artistic design, it expresses three trees to home and wood. The perfect integration of technology and aesthetics with ten years of focus and ten years of innovation. Wu Zhengfeng told reporters that in recent years, in order to further respond to the call of national environmental protection and meet consumers'stronger demand for health and environmental protection, the three trees have focused more on the positioning of furniture paint, changed their names to three trees health furniture paint, and designed three trees health furniture paint exclusive brand LOGO and matching brand communication and product promotion projects, which are comprehensive from all dimensions. Upgrade. These upgrades are reflected in this exhibition.
With the development of the industry, consumers are increasingly demanding the quality of wooden doors, and wooden doors enterprises are constantly upgrading their demand for environmental protection painting. Wu Zhengfeng mentioned that we should continue to strengthen technology research and development and professional team investment, pursue more healthy products and services, help the furniture industry to develop and solve the pain points of the industry. Three trees Wu Zhengfeng: Constantly creating "healthy business cards of good furniture"
Among them, the solution of environmental protection painting for wooden doors is innovative, which makes wooden doors more impact-resistant, smoother in surface effect, more prominent in color level and smoother in texture. Unique personality painting solution not only meets the customer's requirements for painting effect, but also solves the industry pain point of customer's environmental protection and efficiency, which attracts many customers to stop and understand.
In recent years, lacquer-free wooden doors in the market have developed rapidly under the banner of environmental protection. To this end, Wu Zhengfeng said that there are still some misunderstandings about paints among consumers, and the recognition of lacquer-free wooden doors still stays on traditional paint products and painting methods, which can not be regarded as lacquer-free wooden doors. It is not scientific to judge the environmental protection performance of wooden doors only by whether they are painted or not. The environmental protection performance of wooden doors is determined by wood, glue, paint and other aspects. With the upgrading of technology and products, now the three tree health furniture paints, such as UV paint, water-based paint and other coatings, are healthy green environmental protection coatings, in line with national standards and even up to the "National Ten Ring Certification" and "Blue Angel" certification in Germany. Sankeshu Furniture Paint is also committed to becoming a "healthy business card of good furniture" and a representative of health and environmental protection. Wu Zhengfeng of Three Trees: Constantly Creating "Healthy Business Card of Good Furniture"
For the development of the industry, Wu Zhengfeng said that the transformation of the industry is just the opportunity and challenge of the transformation of the three Trees'health furniture paint. Since its establishment in 2002, Sankeshu has focused on the research and development and sales of health paint and green home products. Under the environment of health and environmental protection advocated by the state, the products of Sankeshu Health Furniture Paint conform to the national trend and meet the needs of consumers.
At present, the whole market is seriously divided into two levels, and the market concentration is constantly increasing. The stronger the strong, the weaker the weak, and may even be eliminated. Sankeshu will actively provide high-quality products and services to its partners, and provide them with comprehensive capabilities from integration, management, finance and other dimensions. It will provide 361 degrees of "green + gold" service integration chain, enterprise culture and management, process and design, personnel training and product application to empower partners, win-win with partners, and build a green symbiotic forest of three trees.
This exhibition is not only a demonstration of the new image and new products of Sankeshu health furniture paint, but also a review of the industry, which also makes Sankeshu health furniture paint get the recognition of the industry again. Create a "good furniture health card", three trees have been on the road.
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2026-07-09
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Paint & Coating Industry Overview Mar.2025
This issue provides analysis of the European and German coatings markets, as well as the latest monthly reports and price trends of coatings-related chemical raw materials. Support online permanent download.Published in: Mar.2025
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