Cherry blossom season with cherry blossom economy

In spring, all kinds of flowers are in full bloom, but one kind of flower is especially loved by everyone. It stands out from all kinds of red flowers and becomes the C-th big cafe in flowers, cherry blossom. The pink and tender color with girl's heart makes cherry blossom the flow king with its own heat. In addition to cherry blossom appreciation, many businesses have also aimed at Cherry blossom this "IP" brought business opportunities, rubbing off the enthusiasm of the cherry blossom season, from the use of food and drink, launched a variety of cherry derivatives. Recently, Tianfu Morning Post reporters conducted an investigation on this.

Cherry Blossom Food

Cherry Blossom-flavored Beer, Cherry Blossom-flavored Honey Soda, Cherry Blossom-flavored White Grape Juice, Cherry Blossom-flavored Pudding... Even potato chips have caught the hot spot of cherry blossom. The potato chips with cherry cow milk taste are

Cherry Blossom Supplies

Cherry Blossom Shower lotion, 250ml, 180 yuan; Cherry Blossom soap is 50 yuan each. Interestingly, there is also cherry-blossom mouthwash. A female citizen shopping laughed and said, "This brand of mouthwash will launch a limited version of Cherry Blossom every year, just looking at the color, I like it very much."

Cherry Blossom Course

Cherry Blossom Season Limited Experience Course launched by a bakery on the negative first floor of Taiguri at a price of 200 yuan per time (limited to 1-2 people). "In order to cater to the cherry blossom season, we have introduced Cherry Blossom roll courses in our shop. At present, there are more than 50 registered people, all of whom are women." The price of rose commodities with cherry blossom element added, which was much higher than that of similar commodities. For example, the ordinary 330 ml tinned Coca-Cola, a supermarket only sells 2.8 yuan, but the cherry blossom limited collection version of Coca-Cola, capacity is 250 ml, supermarket promotional price is 13.8 yuan, the original price is 22.8 yuan. In the cherry blossom season, businesses will try their best to market cherry blossoms as the theme. On April 4, a reporter from Tianfu Morning Post visited several large supermarkets in downtown Chengdu and captured many cherry blossom elements. In a supermarket in Taiguri, a Cherry Blossom Festival booth was even set up to stack various Cherry Blossom items together and write the words "net red card goods".

Cherry-scented beer, cherry-scented nectar soda, cherry-scented white grape juice, cherry-scented pudding... Even potato chips have caught the hot spot of cherry blossoms, including cherry cow milk flavored potato chips and Cherry Blossom Honey Butter flavor. Reporters found that these snacks with cherry blossom flag have one thing in common. They are all packaged in very sweet, pink packaging, with cherry petals floating on them, and their face value is very high. In terms of price, some commodities added Cherry Blossom elements have increased a lot compared with the same type of commodities. For example, the ordinary 330 ml tinned Coca-Cola, a supermarket only sells 2.8 yuan, but the cherry blossom limited collection version of Coca-Cola, capacity is 250 ml, supermarket promotional price is 13.8 yuan, the original price is 22.8 yuan. It is understood that this package with pink cherry petal pattern of Cherry Blossom taste Coca-Cola, will only be sold in the spring deadline. Mr. Hu, a staff member of the supermarket, said that many customers came for it, and many young girls liked to buy photographs. "Now is the most popular time for cherry blossoms. Making a collection of Cherry Blossom products can attract many customers." Mr. Hu also recommended a homemade cherry-flavored peach soda to reporters, "This is the hottest net red recently!" Originally, the mysterious machine of this commodity is hidden on the wrapping paper, after tearing the first label of the bottle body, heating the bottle body, there will be "I LOVE YOU" and other love words, "the face value is high and funny, the price is not expensive, and it sells very well." In addition to cherry blossom element commodities sold in supermarkets, many cafes and dessert shops also offer Cherry Blossom related drinks and desserts, such as cherry blossom milk tea, Cherry Blossom Mousse cake, Cherry Blossom ice cream, Cherry Blossom theme afternoon tea, etc. Tianfu Morning Post reporter saw a Cherry Cheese Cake in a cake shop on Chunxi Road. The pink cake was covered with cherry blossoms. It looked very beautiful. The price of 10 inches was 328 yuan. "This cake is made of Japanese edible cherry blossoms and cheese cake with cranberry flavor. The order rate is still very high." In fact, cherry blossoms are hard to find in cherry blossom-flavored foods. Although many foods are labeled as cherry blossoms, Tianfu Zaobao reporters found that many sweets or drinks with cherry blossom elements do not contain actual cherry blossom ingredients, but only play a concept edge ball.

The reporter checked the prescription list of a cherry-blossom pudding for 19.9 yuan, and there was no formula related to cherry-blossom. A cherry blossom milk chip called "spring limit" has no cherry blossoms and only cherry milk flavoring, including white granulated sugar, maltodextrin, edible glucose, food flavors, and other food additives. Coca-Cola's Cherry Blossom Limited Edition soda, ingredients list is also difficult to find traces of cherry blossoms. Some people in the industry said that most of the products known as cherry blossoms are actually just gimmicks, and most of their pink comes from other food additives. Cherry blossoms are baked and cooked into food or beverage, leaving little taste. Cherry blossoms as food, more hot spots, in order to meet the consumer's pursuit of fashion trends.