the performance of the real estate enterprises increased steadily

In the first half of 2019, under the guidance of the policy keynote of "stability first", the real estate market achieved stable expectations. The scale of commercial housing transactions in China maintained steady growth, sales growth slowed down slightly, and brand Housing enterprises achieved sustained and steady development. Among them, Biguiyuan and Hengda have broken through 300 billion yuan, Vanke, Poly and Rongchuang have stepped into the threshold of 200 billion yuan, a total of 12 enterprises have more than 100 billion coatingol.com online. Statistics released recently by China Index Research Institute show that in the first half of 2019, sales of 147 real estate enterprises exceeded 5 billion yuan, an increase of 9 over last year, totalling 5,853.7 billion yuan, with an average sales of 39.82 billion yuan, an increase of 10.3% over the previous year. In the first half of the year, as the first and second-tier cities generally increased land supply, large-scale housing enterprises in the second-tier cities significantly increased their land use, and brand enterprises differentiated. During the period, 20 brand Housing enterprises accumulated 149.14 million square meters of land, down 19.5% from the same period last year; the total amount of land acquired was 797.9 billion yuan, down 1.1% from the same period last year. Among them, Rongchuang and other enterprises have increased the scale of land acquisition, while some enterprises have decreased the scale of land acquisition. From the perspective of land holding structure, the land holding amount of 20 brand Housing enterprises in second-tier cities accounted for 60.6% in the first half of the year, which was 9.1 percentage points higher than that of last year, the highest value in the past seven years. The land holding amount of first-tier and third-tier cities decreased to 13.4% and 26.0% respectively. It is worth mentioning that under the continuous control policy, Housing enterprises have returned to rationality and the industry has entered the stage of fine competition. Judging from the amount of land taken, most large-scale housing enterprises actively replenished their warehouses in the first half of the year. Among them, the amount of land taken by Biguiyuan was nearly 100 billion yuan, Vanke and Rongchuan exceeded 60 billion yuan, and Poly and Longhu were also more than 50 billion yuan (including) yuan. From the perspective of financing, since 2019, especially in the first quarter, under the circumstances of improving the overall financing environment and constant pressure on corporate capital, many housing enterprises have been intensively financing, and the scale of financing has maintained growth. At the same time, regulators have repeatedly said that they will continue to focus on real estate financial risks, strengthen prudent management of real estate finance, and keep the general tone of strict real estate financial policy unchanged. Under the background, major housing enterprises actively sell and accelerate cash flow, focusing on the layout of mature urban agglomerations and regional core cities. In the first half of the year, most enterprises accelerated the push disk, increased the turnover speed of the project, and paid back money to ensure the liquidity of funds around the sales target. Overall, in the first half of 2019, Housing enterprises adjusted their marketing rhythm, increased project turnover, and maintained sales growth, with Biguiyuan sales approaching 400 billion yuan. The financing environment of Housing enterprises has been relaxed first and then tightened. Since May, the financial supervision has been strengthened, and the financing environment has been tightened and expected to be strengthened. According to the analysis of the Zhongzhiyuan, it is expected that the financial pressure of real estate enterprises will further emerge in the second half of the year.

Based on the current policy and market background, an analyst from the Kremlin Real Estate Research Center predicted that the overall scale of Housing enterprises will grow steadily in the second half of the year, and the growth rate is expected to slow down to about 20%. There is still some pressure for housing enterprises to achieve their annual sales targets. It is expected that in the second half of the year, enterprises need to focus on accelerating the introduction of goods into the market or to achieve the annual performance targets by reducing the pre-sale price.

"In the long run, local governments will continue to take measures in accordance with the actual situation of the market, the real estate market will develop steadily and healthily for a long time, and the housing enterprises will be more cautious in their strategic layout." The person believes that leading housing enterprises will maintain a steady and high-quality development momentum, and the head effect will become increasingly obvious.