In 2025, the global eye makeup market will reach 21.4 billion US dollars.

It is speculated that the global eye makeup market will reach 21.41 billion US dollars in 2025. According to the data, the market size was 14.52 billion US dollars last year, and will keep the annual average growth rate of 5.7%. Last month, Grand View Research, a market research and consulting firm based in San Francisco, California, published a report on the market size, market share, trend analysis and forecast of various fields of eyewear in different categories, marketing channels and regions. The report points out that more and more people, mainly working people, pay more attention to appearance, which is becoming a catalyst to promote the expansion of demand for eye makeup products. At the same time, with the increase of personal income in areas with rapid economic growth such as Korea, China and India, consumer spending on personal care products is increasing, which has a significant impact on eye makeup products, and the size of the eye makeup market is also expanding.

The report also analyzed that North America accounted for more than 30.0% of the global eye makeup market last year, with the highest market share. From the product category, 2018~2025 eye shadow products average annual growth of 6.2%, the fastest growth. Last year, the biggest market share was mascara, with a market share of over 35%. From the regional perspective, the average annual growth rate of the Asia-Pacific region in 2018-2025 was 8.3%, with the fastest growth rate. In emerging markets such as China, India, Bangladesh and Pakistan, as multinational companies set up intensive branches in the local area, the number of women in employment is increasing, which has contributed to the substantial growth of the eye makeup market.

According to the report, in order to stabilize the supply, spare no effort to invest in product innovation and development of digital platform will have a positive impact on the success of the next eight years. For example,'Purplle and Nykaa', an online cosmetics retailer in India in 2012, operated only on a digital platform and achieved success. The report also mentions that innovation is an important strategy to ensure competitiveness in the eye makeup market. It also notes that recently, in order to cater to consumer preferences, related enterprises have increased their investment in product research and development.Specifically, for workers working outdoors in hot and humid areas, the development of'sweat-proof'personal care products which are not easy to take off makeup is welcomed by the public.In addition, the report also points out that consumers who like running, swimming and other outdoor sports are increasingly demanding smudge-free products, which will attract attention.

Sunscreen combined with anti-aging products will expand the demand for multi-functional cosmetics products. The report also cited examples of Shiseido and Elizabeth Aden's launch of mascara products containing anti-aging ingredients in My Make-Up Market. In addition, the report mentions the fact that consumers are increasingly aware of the harmful effects of chemically synthesized products on skin diseases and cancer, and that consumers who like organic or natural eye makeup products are increasing. Therefore, eye makeup manufacturers focus on introducing environmentally friendly products to meet the growing demand.