Gross Margins Outperforming Several International Brands! The Backing Behind The Listing Of Mao Goping

On 21 October 2021, Mao Gopin cosmetics brand debut successfully, which also marks the imminent listing of Mao Gopin. Since December 2016 when Mao Gopping first submitted its filing materials to the Securities and Futures Commission, the Mao Gopping brand has finally completed its dream of going public after five years of sedimentation and consolidation.

Once the news of Mao Gopin's upcoming listing spread, it received widespread attention. Firstly, the embarrassing situation that the Chinese make-up market has been booming for years without a single domestic cosmetic brand listed has finally been broken.

In addition, Mao Gopping's ultra-high gross profit margin has also attracted the attention of many people, according to the prospectus, from 2014 to the first half of 2017, Mao Gopping's comprehensive gross profit margin was 81.50%, 79.70%, 78.22% and 78.88% respectively, this gross profit margin level even surpassed L'Oreal, Shiseido and a number of other international beauty giants.

After 2016, Mao Gopei has clearly made some changes, firstly the rejuvenation of its products, with its design style more geared towards the aesthetic needs of younger groups. The other is the online marketing, since 2019 Mao Gopin "head change video" began, Xiao Hong Shu has accumulated more than 60,000 notes with "Mao Gopin" as the keyword.

The Mao Gopin brand also seems to be planning to make up for its marketing shortcomings this year. This is most evident in the "Qi Yun Dongfang Song Yun Beauty" art show and the Forbidden City Cultural Creation & Mao Goping 4th season new product launch held by Mao Goping in October this year. An unprecedentedly grand launch was held at the Zhejiang Art Museum, a magnificent and elegant event that perfectly suited the style of the "Qi Yun Dongfang" Season 4 products.

This activity not only shows the determination of Maogeping to expand marketing and make up for the shortcomings of marketing, but also reflects the dedication and "loyalty" of Maogeping to carry out the design tradition of the brand and to deeply integrate the characteristics of national creation.

Mao Gopping is not eager to quickly sign up some popular stars in order to traffic and sales explosion, but is willing to cultivate their own product characteristics, the brand and its unique pursuit of beauty slowly imprinted into the hearts of consumers, shaping the audience group truly loyal to Mao Gopping's products and ideas.

From the design of Mao Gopin's products, we can also feel the consistent philosophy and brand tone of Mao Gopin's brand, which is heavy. Mao Gopin's "Qi Yin Dongfang" series of products, from the first two seasons using bright red, bright gold and other colour schemes, to the third and fourth seasons to use dark red, dark black and other increasingly deep colour schemes as decorative colours, we can feel Mao Gopin for products in the pursuit of more harmony and solemnity in the beauty. The stable atmosphere of the "East" is, on the contrary, so precious and worthy of anticipation in the increasingly impetuous present, in the public eye.