MIIT: Two Hundred Smart Manufacturing Demonstration Factories To Be Cultivated

     In order to promote the in-depth implementation of the "three products" strategy of digital empowerment and the high-quality development of the consumer goods industry, the Department of Consumer Goods Industry of the Ministry of Industry and Information Technology has recently issued the "Action Plan for the Digital "Three Products" in the Consumer Goods Industry (2022-2025)" (hereinafter referred to as the "Action Plan"). The "Action Plan for Digital "Three Products" in Consumer Goods Industry (2022-2025)" (hereinafter referred to as the "Action Plan") has been issued.) It is proposed that by 2025, 200 demonstration factories of intelligent manufacturing will be cultivated in food, electronic products and other consumer goods, and 200 well-known brands with a scale of 10 billion will be built.

　　The Action Plan proposes that by 2025, the consumer goods industry will have significantly enhanced its ability to apply the integration of digital "three products" technology, cultivated a number of new, famous and high-quality products in the consumer goods sector, and continuously enhanced its variety leadership, quality competitiveness and brand influence.

　　In terms of digital "increasing variety", more innovative products will be launched to meet the trend of consumer upgrading, cultivate intelligent consumer goods, enrich and refine product categories, accelerate new product development, help upgrade consumption with quality supply, and enhance consumers' sense of access; promote digital R&D and design to promote product iteration and renewal, and enhance the digital level of industry design Encourage the development, promotion and application of design tools and software with independent intellectual property rights; promote personalised customisation and flexible production to reshape product development and production models, and support enterprises such as clothing, laundry and foodstuffs to collect and analyse consumer data, tap into users' personalised needs, reconfigure production organisation models, and realise the empowerment, value and intelligence of data on products; promote digitalisation and green synergy to expand the supply of green products. Promote the integration of green product design and manufacturing, encourage the development, application and promotion of intelligent, energy-saving, water-saving and consumption-reducing technologies and green low-carbon products, deepen the digital application in the process of product development, design and manufacturing, enhance the level of green manufacturing and operation and maintenance services in the industry, and empower the industry to improve the efficiency of green transformation and development.

　　In terms of digital "quality improvement", we will increase digital transformation efforts to empower enterprises to improve quality and increase efficiency, accelerate the digital transformation of enterprises, and cultivate a number of smart manufacturing demonstration factories in industries such as dairy products, brewing, beverages and raw materials; strengthen the construction of traceability systems to help boost consumer confidence, and promote the construction of quality traceability systems for food, pharmaceuticals and other consumer goods with high social concern; and deepen the construction of quality traceability systems for the industry. To promote the construction of quality traceability systems for consumer goods industries with high social concern, and to deepen intelligent supply chain management to enhance the efficiency of industry chain collaboration, support consumer goods enterprises to accelerate the application of technologies and equipment such as human-computer intelligent interaction, industrial robots and intelligent logistics, and to build an intelligent supply chain service system with interoperable data, credible information interaction, in-depth production collaboration and flexible resource allocation for key consumer goods industries.

　　In terms of digital "brand creation", we will make use of digital technology to create well-known brands, promote enterprises to innovate production services and business models, and realize omni-domain marketing through online and offline integration; take advantage of the trend of digital transformation to cultivate new and outstanding products, and promote enterprises to use digital marketing networks and data mining and analysis to build user portraits and demand forecasting models. We will cultivate a number of special brands with strong contemporary elements and guide fashionable consumption; we will make use of wise public service institutions to shape new advantages of regional brands, rely on industrial alliances, industry institutions and leading enterprises around advantageous industries, focus on developing collaborative manufacturing, shared manufacturing and crowd-sourcing innovation models, highlight leading products and regional characteristics, improve industrial structure support, and create competitive and highly reputable regional brands.

　　The Action Plan proposes that by 2025, the technical support capacity of consumer goods will be significantly enhanced, the supply capacity of products and services will be significantly improved, and the ecology of industrial development will be continuously optimized and improved through six columns: innovation capacity enhancement project, digital design capacity enhancement project, digital green synergy capacity enhancement project, quality control capacity enhancement project, intelligent supply chain management capacity enhancement project, and brand cultivation capacity enhancement project. The project will continue to optimize and improve. The digitalization penetration rate of enterprise operation and management, the penetration rate of enterprise digital R&D and design tools, and the proportion of enterprises applying e-commerce all exceeded 80%, and the digital transformation of consumer goods industry accelerated; new, high-quality and famous consumer goods products continued to emerge, 200 demonstration factories of intelligent manufacturing were cultivated in food, electronic products and other consumer goods fields, and 200 famous brands of 10 billion scale were created; 50 digitalization The city will also create 50 demonstration cities of "three products" strategy with significant transformation, distinctive features and strong radiation, cultivate 50 digital service platforms, and promote 300 typical cases of digital "three products" application scenarios with strong demonstration and driving effects.

　　It is reported that, in order to ensure the smooth implementation of the action, a digital "three products" action promotion mechanism consisting of relevant departments and bureaus of the Ministry of Industry and Information Technology, local industry and information technology departments, research institutes, industry organizations and key enterprises will be established. At the same time, it will strengthen policy support, promote standard leadership, use existing funding channels to support enterprises to implement the digital "three products" action, and encourage localities to formulate corresponding supporting policies based on actual practice; give full play to the professional advantages of research institutes and standardization technical organizations to promote the establishment of digital "three products The government has also given full play to the professional advantages of research institutes and standardization technical organizations to promote the establishment of a digital "three products" standardization system and lead the high-quality development of the consumer goods industry.