Changing Coal Sale Thought to Welcome a Turn

From mining coal to selling water, from destroying ecology to protecting water sources, Shanxi State-owned Enterprise Jinneng Group has made great efforts in exploring the management system of state-owned enterprises from black to white and reforming the management system of state-owned enterprises. Qinxian County is located between Changzhi Taihang Mountain and Taiyue Mountain in Shanxi Province. There is no coal in the territory, but it is a rare water-rich County in Shanxi Province. Traditional coal enterprises from "black" to "white" 14, in Manshui Village, Cecun Town, Qinxian County, Qinyuan Spring Mineral Water Company (referred to as "Qinyuan Spring") is backed by Qinquan Mountain, with lush forests. In the factory area, trees and shrubs are scattered in disorder. The Qilu River passes through the factory, and water birds such as ducks and mandarin ducks sing from time to time.

Years ago, it was still a barren beach. Every rainy season, mountain floods pour down, rivers overflow, rocky mountains. The change took place after Jinneng Group, a coal state-owned enterprise, moved in. 8 years ago, Shanxi coal market was still in the upward range, but industrial transformation and diversified development have been considered in many coal enterprises. As a state-owned coal enterprise, we have been looking for industrial transformation, said Wang Kai, chairman of Qinyuan Spring Company. Qinxian County is rich in water resources, but its industrial foundation is weak. In this context, in 2011, Jinneng Group Changzhi Company and Sanyuan Coal Industry Holding Investment established Qinyuanchun. In 2012, Qinyuan Spring became a key project in Shanxi Province. Li Ying, a villager in Manshui Village, said that the local people have been drinking spring water for generations, but they seldom benefit from water resources. After Qinyuan Spring came, "Villagers can find jobs nearby", and people's awareness of water resources protection is also improving. From mining coal to exploiting and utilizing water resources, behind the industrial transformation, the ecological consciousness of traditional coal enterprises is also changing.

"Coal mining in the past will inevitably have an impact on the ecological environment." Niu Yufu, chairman of Qinyuanchun Trade Union, said that nowadays, protecting ecology has become the consensus of enterprises. As of August 2018, enterprises have invested 11.97 million yuan in land greening, river renovation and surrounding environmental protection.

Niu Yufu said that mineral water resources are very precious, once destroyed and polluted, they can not be regenerated. In order to protect water resources, enterprises jointly with local governments banned car washing in the upper reaches of the river, purchased and dismantled surrounding farms, and delimited water source protection areas. After filling ditches on hills, building dams and lakes, and building wetlands, the enterprise has changed from a barren beach to a garden factory with shady trees and interdependent mountains and rivers. In 2018, Qinyuanchun obtained the mining license and became the only enterprise in Shanxi to obtain the mining right of mineral water.

The thinking of selling coal meets new challenges

Years ago, Niu Yufu was a member of the coal industry. From the traditional coal industry to the fast consumer industry, he felt deeply the new challenge of "coal selling thinking".

"In the coal industry, most of the time it's'customers buy coal with money'." Niu Yufu said that the fierce market competition in the mineral water industry is totally market-oriented marketing, "marketing mineral water with the thinking of selling coal" is certainly not feasible.

Niu Yufu said that the traditional coal sales and management are mostly rough lines. Fast consumer goods industry market is changing rapidly, which requires flexible and fast decision-making. If we follow the traditional decision-making process of state-owned enterprises, we may have missed the best business opportunities. Based on this, enterprises explore and establish a way of "not violating the red line of state-owned enterprise management, but also adapting to the rapid response of the market". In 2017, Meng Xiangfu, a professional manager who has worked in the fast food industry for many years, joined Qinyuanchun. Meng Xiangfu said that as a new mineral water enterprise, Qin Yuanchun is facing the market competition of encircling and blocking. If we want to highlight the encirclement, we must introduce the market-oriented mechanism.

"In view of the staff assessment and incentive problems, we introduce the incentive mechanism of private enterprises, and implement differential treatment according to team performance." Meng Xiangfu said that this move is intended to break the "big pot rice" and fully mobilize the enthusiasm of employees. In addition, Qin Yuanchun created a brand image by participating in tourism and sports activities such as Shanxi Tourism Quality List and the Second National Youth Games. Wang Kai, chairman of Qinyuanchun Company, said that unlike traditional state-owned enterprises, we have established and perfected a completely market-oriented employment mechanism. In terms of personnel structure, flat management mode is adopted. The chairman of the company directly supervises sales, the general manager directly supervises production, and the team members and professional managers directly concurrently act as the head of the core department. The mineral water industry is highly sensitive to the market situation and environmental impact. We actively implement the "Internet + manufacturing" thinking and explore the management mode of combining state-owned enterprises with the market. Wang Kai said that in the process of approval, enterprises use nail electronic approval system, office at any time and anywhere, greatly improving decision-making efficiency. In terms of basic management, with the help of big data, enterprises can track the repayment, delivery and inventory in real time, and strive to be flexible, fast and efficient to overcome the constraints of the traditional system.