LyondellBasell enters e-commerce platform

On June 1, LyondellBasell announced the launch of an official flagship store on a well-known e-commerce platform to provide LyondellBasell Chinese customers with a more flexible and convenient digital service experience. This is LyondellBasell's first collaboration with an e-commerce platform and an important step in implementing its digital strategy.

"We are very excited to partner with e-commerce platforms to start our digital journey in China," said Yu Jiayi, President of LyondellBasell Asia Pacific. "Creating online opportunities for customers in China to connect with our products is crucial. Important. By launching this new digital business model in China, we will be able to explore online business opportunities.”

The first batch of products on LyondellBasell's official flagship store has 15 star products from the polyolefin business unit, including Moplen, Hifax, Hostalen, Purell, CirculenRecover, and the main application areas cover packaging, automotive, construction and medical health and other industries. In addition to the self-service function, the flagship store also has a professional team to provide real-time online services.

Fu Limin, vice president of LyondellBasell's polyolefin business in China, said that entering the e-commerce platform will help the company to reach these enterprises and ecosystems online, and complement traditional sales and service channels to meet the diverse needs of customers. Provide customers with more convenient and efficient services.