Far East holding group won 2019 golden banner Award for PR activities

The golden flag award can be called the "Oscar" of public relations, which attracts many senior brand communication experts and enterprise elites to participate. Zhuang Taiwei, chief executive officer of Far East holding group and executive president of Far East University, Zhang Di, head of brand culture center, and Yu Wen, brand image designer attended the award ceremony. It is reported that the golden banner award was founded in 2010. Through the selection of classic cases and excellent cases that lead the innovation and development of public relations and highlight the unique value of public relations in social politics and business life, it shows the influence value of public relations, and promotes the prosperity of business and social progress. Over the past 10 years since its establishment, the golden banner award has become one of the benchmarks for measuring the quality of professional work in China's public relations industry with its professionalism and authority, attracting the participation of many top 500 enterprises in the world, such as BMW, Lenovo, Jingdong, Wanda, Samsung, etc. In recent years, the golden flag awards have gradually moved to the international arena, and the cases have also entered American college classrooms, helping Chinese brands go global. Compared with the previous period, the entries of this golden flag award are of higher quality and more international. There are many cases competing for this golden flag award, including classic examples and fund-raising activities in the field of public relations and communication from manufacturing, science and technology, FMCG and other fields, and even overseas cases.

In the selection of the "2019 strongest internship challenge in the Far East", with its far-reaching social influence, innovative spirit, international vision and effectiveness in event planning, public communication and brand communication, it has been unanimously recognized by the judges and won the gold medal in public relations activities of the 2019 golden banner award. The Far East has become a new cutting-edge force that attracts the attention of the industry and leads the new fashion of public relations activities in the industry. The winners include the world scleroderma day public welfare communication project, 2018 Guangqi Acura brand night, Marriott International and Alibaba tmall platform to build the first "super brand day" of tourism. Every excellent case is a banner and a model for public relations to influence and promote social progress. This is the first time that far east holding group won the golden banner award in the industry. It has established a new image of the best employer brand in Far East and explored the possibility of brand marketing innovation of industrial products in the new era through interactive experiential brand PR activities.

The annual event delivers Far East brand ideas. Based on the brand image of the industry leader and the best employer in the Far East, the activity focused on the "pain point" of talent recruitment, and targeted the college circle around the contradiction between supply and demand in the talent market. Through the long-term building mode of "national recruitment in advance, global communication in the event, multi-cultural convergence in the event, continuous voice afterwards, recognition and love", we will deeply cultivate youth culture, create hot topics, highlight the Far East brand connotation of "quality, specialty, value and affinity", lay out the circle of youth colleges and universities, enhance the global influence of the brand, and upgrade the marketing transformation power of the event market. Create new ways of playing and set off a boom of public relations activities. Based on the "content" and "interaction", 36 participants from 12 colleges and universities across the country launched a 7-day immersive experience activity. Intern recruitment, on-site manufacturing experience, workplace simulation salon, team development PK, brand marketing case deduction, reality show challenge, online punch card interaction and other creative links provide more interesting communication path for the target group, ignite the enthusiasm of brand fans to participate, and set off the upsurge of online and offline creative public relations activities.

Fund explosion activities, and the accumulation of user private domain traffic. It pursues the communication strategy of "high accuracy, high value and strong interaction", with multi-dimensional and wide channels for continuous communication. Introduce new visual design, integrate popular design trend, and lead brand aesthetic shaping. We will launch multi-style graphics, in-depth reports and original videos to create emotional resonance and deepen the core of brand value with more accurate and warm content communication. On the basis of "two micro and one shake", the company has cooperated with top media such as China industry and information technology, China industry daily, Netease, etc., and cooperated with overseas social platforms such as LinkedIn, TW, FB, INS, etc., so as to open up the all media matrix of new old alliance and Sino foreign linkage, and improve brand exposure. One week after the event, the total exposure of the whole network exceeded 130 million times, and the cumulative interaction exceeded 300 million times, reaching dozens of countries and regions around the world, becoming an example of industry brand activities.