South Korean cosmetics enterprises expand contact with local consumers

Under the circumstances of increasingly fierce competition in the U.S. market, South Korea is striving to actively expand contact with local consumers in the United States. From August 15 to 18, kcon 2019 La, the world's largest Korean cultural exhibition, was held at Staples Center in Los Angeles. From 2012, CJ ENM has been holding the Korean cultural conference in North America, central and South America, Europe, Asia and other places in order to promote the globalization of Korean flow. It is held annually in Los Angeles and New York in the United States. The event has attracted more than 100000 visitors, the largest in history, 10 times as many as when it was first held in 2012, and has become a representative Korean wave event to promote Korean culture. According to KOTRA Los Angeles Trade Center, this year's k-collection of potential small and medium-sized enterprises in South Korea can be seen at the exhibition, and the performance of Korean cosmetics enterprises is still eye-catching. Different from the products launched in the past, this Korean cosmetics exhibitor is characterized by the introduction of high-quality skin care products and creative beauty products.

In addition, clothing, perfume, daily necessities, AI based online games and other more clothing, lifestyle areas of the performance of enterprises is also very significant. Olive young launched the South Korean cosmetics direct purchase platform "global purchase" in June this year. The exhibition focused on improving the popularity and introducing the diversity of South Korean cosmetics. Global purchase was welcomed by the local millennial consumers and gained more than 10000 new members.

Blessed Moon has launched an innovative and convenient cosmetic suit made up of primer, blush, eye shadow, lipstick, eyeliner and mirrors. It has aroused the curiosity of visitors and gained a lot of praise.