Under the trend of personalization, subscription economy is rising

The number of households using subscription economy customization services is increasing. Different from the way of delivering the same product and content in the past, subscription economy has increased personalization, providing customized services according to each person. The main interface of Netflix provides personalized user interface according to personal interests, and shirts, food, cosmetics and other products selected according to personal preferences have entered the stage of subscription economic services. The boundary between unlimited drinking or subscribing to art and books is gradually disappearing. According to the analysis, the key of subscription economy is personalization, customization and quota. As the consumption mode is becoming more and more personalized, people begin to look for products that meet their personal preferences, and change products according to popular trends, seasons and even mood. It is a wise choice to pay a certain amount of quota system for consumption. Young people aged 20-30 are the main customer groups. They are familiar with the Internet and e-commerce, and they think it is more wise to pay a certain amount of money every month to enjoy various experiences or use products suitable for themselves than to pay a large amount of money.

Integrate my lifestyle into the subscription economy to increase convenience. In terms of price, it is also cheaper or almost the same as the traditional purchase and maintenance costs. Change the painting every three months, or change the sports equipment according to your own schedule, etc. you can also choose other cars to use every month, distribute cosmetics with the skin regeneration cycle, etc., and the subscription economy is gradually diversified. This is a change from the way of giving up owning famous brand or high-end products to the way of respecting personal orientation and providing services at low prices. Now, as long as you click a few times, you can show your personality, and the subscription economy of using multiple products at a low price has penetrated into life. Recently, with the acquisition of Woongjin Coway, the largest leasing company in South Korea, by South Korean game company netmarble, it announced to enter the subscription and payment market. According to the insiders, this move seems to enter a completely different field, but in fact, it is to break away from the subscription economic model like water purifier in the past and provide new forms of services. The subscription economy is still in its infancy, and there are quite a lot of subscription economy schemes in the cosmetics industry, such as customized cosmetics and skin testing. The cosmetics industry should also adapt to the era of personalization and develop new programs to open the subscription economy.