Facebook marketing in Vietnam has become a must

E-commerce accounts for the first place, and cosmetics and other women's favorite products have a large trading volume. Enterprises planning to open the Vietnamese market can consider the way of live sales, which is based on simple ordering, low price and trust, and is becoming a very popular local retail channel. In a recent report released by the Trade Officer of Hanoi, nbspkotra pointed out that "the use of Facebook's live sales in Vietnam is attracting attention." This way has been warmly welcomed by the young people in their 20s to 30s in Vietnam. Most of the women's favorite products are clothing, shoes, bags, cosmetics and so on. The report also points out that the secret of live shopping is that "easy ordering" and "low product price" are higher than the trust of photos. Different from online shopping malls, which need to join members through complicated procedures, it is convenient to send the receiving address and contact information through Facebook to complete the order. Because of saving the operation cost of physical stores and low price barriers, the online shopping products can only be confirmed by pictures, so that the model can try on the real sense in person, and bring a sense of trust to consumers. Among Vietnamese consumers, Facebook's high user activity rate is also one of the advantages. According to the Hanoi Trade Center, Vietnam now has about 61 million facebook accounts, with higher user traffic (including multiple accounts for one person) and other social channels. According to a survey of 582 Vietnamese consumers conducted by Q me, a trend research institute in Vietnam, facebook accounts for 89% of online shopping channels and is selected as the most popular shopping channel. The second is zalo and instagram, with market share of 7% and 3% respectively. Pipsos marketing in the "consumer shopping behavior in Vietnam 2019" related questionnaire survey shows that the most popular goods purchased through social platforms are clothing, cosmetics, bags and office supplies. Most of the categories favored by women are food, shopping vouchers, maternal and infant products and other commodities purchased through social platforms. "In Vietnam, marketing through Facebook is not an option but a necessity. Recently, young people are buying goods through live online broadcast. Therefore, new shopping methods make cosmetics, bags and other beauty related products popular among young women," kotra said.