Expand the investment portfolio such as the development of special cosmetics

In recent years, with the development of cosmetics industry, not only at home, but also abroad, brands under the banner of science and technology are increasingly concerned. The cosmetics business of Dermatology and plastic surgery related enterprises has also achieved good results. The reporter interviewed Rene wipperich, President of gallerma Korea, a cosmetics brand specializing in Body Moisturizing "Cetaphil", to learn about its business status and future plans. Please introduce the company. Galderma is a professional skin science enterprise founded in 1981, which mainly produces the therapeutic agents for skin diseases such as acne and the products for improving wrinkles in dermatology. Galderma Korea started its business in the field of professional drugs. At present, its business scope includes drug business department and beauty salon business department, medical solutions business department and consumer solutions business department in charge of cosmetics. This year marks the 21st anniversary of China's entry into South Korea and has achieved a leap forward development together with "Cetaphil". "Cetaphil" is well known in the Korean market. South Korea is the leading role in the Asian beauty market.

Wet summer, dry winter, haze and other external factors cause consumers to take care of their skin very carefully and choose products very picky. In such a market, Cetaphil has taken the first place in the field of skin moisturizing in the past nine years, and we are very proud of it. In July this year, a new product body wash was launched in South Korea for the first time, and the South Korean market was selected as the central stage for spreading the philosophy of skin science of Galderma. In December, nbsp launched the new "Cetaphil gene foaming cleaner" to minimize the water diversion loss caused by cleaning, keep skin moisturizing film and protective film unchanged, and protect sensitive skin moisture. Use rich foam to gently clean cosmetics, including fine particles, to make skin cleaner. Safe ingredients can minimize skin irritation, and sensitive skin can be safely used. Why do you choose Mun jiae as the spokesperson of Cetaphil? Cetaphil truly reflects the information it wants to express in life through the activities. Mun jiae and his family are also consumers who use Cetaphil for a long time.

Therefore, the company believes that She is the best communicator. Share the sincerity of Mun jiae with consumers, and make videos to find their own time in busy daily life, so as to create precious rest and healthy life style for working mothers and women together with Mun jiae, and launch activities on topics such as "cherish your time", "mycetaphiltime". How is publicity and marketing carried out? Since this year, all activities have been optimized online from the planning stage, and efforts have been made to activate social platforms. In the future, all marketing will be carried out in the way of "digital priority" according to the market characteristics of the digital dominated Korean market. What's more, compared with the ordinary brands that deliver information, the plan aims to communicate with customers and create "cherish your time" with customers. In the future, the plan is to put forward "three steps of moisturizing", which is the beginning of moisturizing. Therefore, it is planned to launch innovative moisturizing products to the domestic market and expand the investment portfolio in 2020. And plans to develop special products that meet the characteristics of Korean consumers. In the future, efforts will be made to introduce more diversified and innovative products to Korean consumers who play a leading role in the beauty market.