Shiseido successfully created the industry's first revolutionary sunscreen technology 'Ultraviolet Conversion Technology'

Recently, Shiseido Group successfully created the industry's first revolutionary sunscreen technology - "Ultraviolet Conversion Technology". Inspired by plant photosynthesis, Shiseido has realized the transformation of harmful ultraviolet radiation into a "beautifying light" that is beneficial to the skin, and combined this technology with the original sunscreen technology to develop a new product that combines the dual effects of sunscreen and skin care. "Sun Dual Care Technology™".

This technology has been successfully applied to many of its brand products. Among them, the first sunscreen essence of the professional sunscreen brand ANRESA, ANERSARI Ri Huanrun Sunscreen Essence, was officially launched in China recently.

Hardcore bionic "black technology" opens up new ideas for sun protection research
As the "Hundred Years of Oriental Beauty Pioneer", Shiseido Group has always been at the forefront of sunscreen research and research, constantly leading technology and product innovation. Since the first sunscreen product came out in 1923, it has accumulated nearly a hundred years of sunscreen product development experience. Shiseido's many milestone achievements include the "water-strengthening technology" that enhances the UV protection film in contact with water and sweat, the "heat-strengthening technology" that enhances the sunscreen effect after exposure to light and heat, and the combination of high-efficiency sunscreen and excellent use. Sense of "formulation technology" and so on.

The "ultraviolet conversion technology" launched this time is another major revolutionary innovation breakthrough in Shiseido's century-old sunscreen research.

Taking inspiration from nature, Shiseido hopes to use the principle of photosynthesis to convert harmful UV radiation that damages the skin into a "beautifying light" that is beneficial to the skin. After repeated experiments, Shiseido discovered algae extract and fluorescent zinc oxide derived from natural minerals from more than 400 kinds of raw materials. Both of them are not only highly stable and safe, but the converted light can successfully repair the damage caused by ultraviolet rays. Skin cell damage, but also accelerate the production of collagen and hyaluronic acid, called "beauty skin light".

This revolutionary discovery by Shiseido realizes a historic leap from passive UV protection to active enjoyment of nature. While protecting the skin from UV damage, it skillfully transforms the power of nature into beauty, truly realizing the harmonious coexistence of man and nature.

Sun protection + skin care in one step, leading the innovation of sun protection technology and products

By integrating "ultraviolet conversion technology" into the original sunscreen technology, Shiseido Group has developed an innovative black technology "Sun Dual Care Technology™" that combines both sunscreen and skin care. The production of acid and collagen accelerates barrier repair and improves skin condition.

Relying on the strong scientific research strength of the group, this technology has been applied to many brands of the group. Known as the "Originator of Japan's Sunscreen Industry", the professional sunscreen brand Anresha, the brand's first sunscreen essence "Anresha Ri Huanrun Sunscreen Essence" newly launched in China this time applies this innovative technology. One bottle realizes the dual functions of sunscreen and skin care, providing consumers with an efficient and convenient new sunscreen experience.