Mini cosmetics streamlined J-beauty continues to grow

The market size is 2.8 times larger than that of South Korea. Shiseido and other companies have strengthened their efforts to open up global markets. According to analysis, by 2023, Japan's cosmetics market will continue to grow. In particular, it has abandoned the complicated skin care steps and attracted consumers with the strategy of "mini cosmetics" and "simplification", which also requires the attention of the industry.

According to China CBO and global data, in 2018, Japan's cosmetics and toiletries market reached US $32.5 billion (won 40 trillion), 2.8 times that of South Korea, with an average annual growth of 3.5% by 2023. According to the nbsp global data report, Japanese cosmetics, J-beauty, is increasing its global market share through partnerships with large retailers. " Last May, Shiseido signed a strategic business partnership with Watsons, a large Hong Kong based retailer. Using Shiseido's R&D capability, brand power and Watson's network, which operates 15000 stores around the world, we will focus on improving our visibility in the Philippines, Indonesia and other Asian regions. Shiseido has also signed a cooperation agreement with Alibaba group of China and decided to carry out continuous cooperative promotion activities. &Another characteristic of nbspj beauty makeup is "mini cosmetics" and "refined simplification". Recently, in the Japanese cosmetics market, "mini cosmetics" with smaller size and lower price than traditional products are very popular. Shiseido's "Pico" series and Mac's "little Mac" series are all representative Mini cosmetics. According to the evaluation of nbsp, with the spread of mini cosmetics among young people aged 10-20, the threshold of entering the cosmetics market has been greatly reduced. In addition, a multi-functional cosmetic product with multiple functions is also welcomed by consumers. It's fascinating that one or two products can be used for skin care.

The survey of global data illustrated that 63% of consumers said that if there is a product that can shorten skin care time and achieve better results, they will buy it. "These characteristics of j-beauty are in sharp contrast to k-beauty, which emphasizes 10 skin care programs. Therefore, we need to pay attention to them. Recently, in South Korea, multi-functional" multi "and high-quality and convenient products are very popular. Research on relevant trends and develop products in line with them can ensure competitiveness."