Fragrance brand ByKilian officially entered China
Recently, the luxury fragrance brand ByKilian has announced its entry into China. ByKilian was founded in 2007 and acquired by the Estee Lauder Group in 2016. The price of a bottle of ByKilian perfume is around 1800-6000 yuan. Starting from perfume, ByKilian's product line has expanded to beauty (lipstick), personal care (body lotion, hand cream), accessories handbags, scented candles and so on. According to Estee Lauder's 2019 financial report, part of its fragrance business has grown rapidly, and growth is mainly dependent on its niche high-end fragrance brands.
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