Beauty exhibitions will resume in the second half of the year

The cosmetics exhibition that was cancelled due to the spread of the new crown epidemic in the first half of the year will be held normally in the second half of the year.

Starting from the Kyungyon Exhibition in China, Incheon Tourism Corporation, Gyeonggi Province and other countries have introduced new raw material technologies to domestic and foreign buyers, and provided consulting services. Overseas, starting from China, Japan, India and other exhibitions have resumed.

In China, various activities such as raw materials, retail and seminars are held.

Kyungyon Exhibition will hold the "Fifth International Cosmetic Raw Materials and Technology Exhibition (CI KOREA 2020)" for 4 days at KINTEX from July 27th to 30th.

This exhibition focuses on functional raw materials, natural raw materials and other cosmetic raw materials and analysis, consulting, services, commissioned services, outsourcing, research institutions, cosmetic containers and auxiliary materials.

Activities such as cosmetics policy briefings organized by the Food and Drug Safety Division, seminars on trends in new technologies and new materials for cosmetics, seminars on market trends and regulations in China, new raw materials for cosmetics, and new technologies will also be launched.

Incheon Tourism Corporation will hold the "2020 Korea Beauty and Cosmetics Exhibition (K-Beautycon 2020)" at the Songdo International Convention and Exhibition Center (Convensia) from August 27 to 29.

This exhibition will invite overseas buyers to hold a 1:1 export meeting, invite big brands to hold 1:1 retail negotiations with domestic MDs, and prepare seminars related to the beauty industry to provide various marketing opportunities.

SeoulMesse International and Reed K. Fairs Co., Ltd. will hold "2020 InterCHARM Korea" at COEX from September 23 to 25 this year.

At this exhibition, seminars such as Amazon K-BEAUTY developing overseas strategies and successful cases will be held for new brands, and makeup demonstrations and consultations will be held with MAKE UP FOREVER. Lululab will conduct activities such as artificial skin analysis and consultation at the exhibition. .

Gyeonggi Province will also hold the "12th K-Beauty Expo 2020" at Kintex from October 15th to 17th.

This exhibition covers the fields of cosmetics, hairdressing, manicure, essential oils, raw materials, internal beauty, packaging and other fields. MD, a major domestic retailer, is invited to hold a procurement meeting, and overseas buyers are invited to hold 1:1 export negotiations.

In addition, Chungcheongbuk-do will hold the "2020 Wusong Cosmetics and Beauty Industry Expo" at Wusong Station from October 20 to 24 this year.

The exhibition covers cosmetics, hairdressing, nail art, beauty equipment, packaging, raw materials and other fields, and will hold trade negotiations, sales, shopping guides and other activities.

In order to hold the overseas exhibition smoothly, the best time is being considered

Overseas exhibitions are making every preparation to provide marketing opportunities for cosmetics companies.

Informa Markets will hold the "South China Beauty Expo" in China from July 30th to August 1st this year.

Japan will also hold the "Diet & Beauty Fair Asia" from September 15th to 17th this year.

Thailand will exhibit at "Cosmoprof CBE Asean Bangkok" from September 17th to 19th this year.

The feature of this event is that the "Asean Beauty" organized by UBM and the "Beyond Beauty Asean Bangkok" organized by Informa Exhibition have been combined into one and rebranded.

Hong Kong will host Asia's largest beauty fairs "Cosmopack Asia" and "Cosmoprof Asia" in November.

In addition, for the sake of safety, some exhibitions have adjusted their dates.

The "Cosmoprof India Mumbai" originally scheduled to be held in India from September 2 to 4 was postponed to October 29 to 31.

The "vietbeauty" originally planned to be held in Vietnam in July has also been extended to December 1st to 3rd.

The German "BEAUTY DÜSSELDORF" hosted by Rheinmesse was also held from September 18th to 20th due to the spread of the new crown epidemic.

Relevant persons of the exhibition said: "The exhibition will cooperate with the regulations and guidelines of the governments of various countries, give priority to the safety of exhibitors and visitors, and strive to hold the exhibition at the best time."

He also added: "It is recommended that cosmetics companies participating in beauty exhibitions in the second half of the year will more actively use digital and online marketing as an alternative to face-to-face business negotiations. This is because the future combination with offline exhibitions will become a space and physical Limitation of the means to maximize the effect."

Reed Exhibitions will also hold "COSME OSAKA 2020·COSME Tech 2020 OSAKA" in Osaka, Japan from September 9th to 11th this year.

This exhibition is held for the first time this year. It is another representative beauty exhibition in Japan following the successful holding of "2020 Japan COSME Tokyo Tech" in January this year.

Russia will hold the "2020 interCHARM" exhibition in Moscow from October 28th to 31st this year, which mainly covers the fields of finished cosmetics, beauty equipment, hairdressing, eyelashes, nails and packaging.

This is the 27th anniversary of the exhibition this year, the largest beauty exhibition in the Russian and CIS markets, and the gateway to Eastern Europe.

The person in charge of the exhibitors said: "Because of the new crown epidemic, there were not many exhibitions held in the first half of the year, so exhibitors are looking forward to the exhibition in the second half of the year, hoping to promote K-Beauty's excellent quality to the international market through adequate preparations."