Clariant pushes customized formulas to serve local Chinese customers

2020-Clariant will launch a new generation of formulas suitable for the Chinese personal care market to meet the wide-ranging needs of various customers. Starting from August 3, 2020, visitors can learn more about the details through the Clariant WeChat service account "Clariant Solutions" online exhibition hall.

With the continuous expansion of China's personal care market, consumers need more precise solutions to help them meet different needs on different occasions and at different times of the day. Clariant's formulation laboratory in China pays close attention to the needs of local customers and is fully capable of providing customized formulations according to the needs of the Chinese market.

PAT’s plant milking technology provides high-quality root extraction capabilities for sustainable production. Only a small amount of plant resources are needed to produce active ingredients, activate active compounds to enhance phytochemical properties, and the root system will regenerate after extraction. Other benefits include recyclable water used for root growth, the ability to discover and optimize plants, and full traceability from seeds to active ingredients when planted and produced in the same location.

Clariant will allow online audiences to take a journey of "beauty trends" through related exclusive formula products. These exciting products include a moisturizing and long-lasting volumizing cream that nourishes the skin, soothing the skin like ice cream; a mousse highlighter, depicting a moisturizing and silky luster, caring for the eye skin; and others for China Unique and precise formula tailored to local customers.

In the online showroom, a new product from Clariant will be a special highlight. Thanks to the new partnership between Clariant and French biotechnology company Plant Advanced Technologies (PAT), PrenyliumTM active ingredients extracted from the roots of the mulberry tree will help protect the skin matrix from aging due to time and ultraviolet rays. Prenylium is produced through a patented plant milking technology [1] to obtain extremely high concentrations of flavonoids in a highly sustainable way, which can significantly improve the appearance of wrinkles, smooth the skin, and delay signs of aging.

Without destroying trees and allowing the production of rare compounds on an industrial scale, Prenylium is produced through plant milking technology, which is suitable for a wide range of applications, including anti-aging creams, moisturizing essences, repair night creams and other smoothing and firming products .

Miao Zhigang, Director of Clariant’s Special Industrial and Consumer Goods Business Unit, said: “Clariant will showcase our latest natural personal care formula portfolio with local market characteristics to help meet the different needs of consumers and brand owners. Our local technical team can Provide stable and comprehensive formulation support to make our products and services closer to local Chinese customers."

Many excellent personal care formulations have many different functions, and finding the right skin feel product can be a challenge. Customers will be fortunate to learn about Clariant's special mapping tool for emulsifiers and emollients. This skin feel positioning system can help customers quickly find the products they need from the Clariant company's official website.