KOSE CORP SIGNS ADVERTISING CONTRACT WITH MAJOR LEAGUE BASEBALL STAR SHOHEI OHTANI
THE WHAT? Kose Corp has signed a global advertising contract with Major League Baseball star Shohei Ohtani, who will become the ‘face’ of the company this month.
THE DETAILS Ohtani, a two-way star for the Los Angeles Angels, will feature in brand advertisements for its sunscreen and lotions.
THE WHY? Kose is said to be focusing on a ‘3G’ concept; global, gender and generation, with Ohtani deemed to fit the image the company is looking for.
Speaking during a photo shoot for the company, Ohtani said: “Both sports and beauty care are essential for people to stay fun and healthy, and something that enhances everyday lives.”
Looking for chemical products? Let suppliers reach out to you!
You May Interested In
2026-06-21
Trade Alert
Delivering the latest product trends and industry news straight to your inbox.
(We'll never share your email address with a third-party.)
Related News
-
in-cosmetics Global launches the first Nutricosmetics Ingredient Index
-
in-cosmetics Global reveals line-up for 2026 programme curated for innovation
-
IN-COSMETICS GLOBAL TO LAUNCH FIRST DEDICATED INNER BEAUTY ZONE FOR NUTRICOSMETIC INNOVATIONS IN 2026
-
COSMOPROF WORLDWIDE BOLOGNA 2026: A GLOBAL BEAUTY ECOSYSTEM IN CONTINUOUS EVOLUTION
-
French Cosmetics Exports Poised for First Drop in Over Two Decades in 2025
-
Cocamidopropyl Betaine: Uses, Benefits, and Safety
-
Pierre Fabre established a new cosmetics innovation center in Shanghai, China
-
COSME Tokyo International Cosmetics Trade Fair 2024
-
Beauty Expo Australia 2023
-
COSMOPROF WORLDWIDE BOLOGNA 2024
Recommend Reading
-
Procter & Gamble Posts Higher Profits on Strong Personal Care Sales and Recovery in China
-
L'Oréal to Invest $80 Million in Mexico Factory Expansion
-
Univar Solutions Expands EMEA Portfolio Through Exclusive Distribution Agreement with CABB Group
-
Suave Brands and Elida Beauty Complete Merger to Form Personal Care Giant Evermark with Annual Retail Sales Near $1.9 Billion
-
IFF to Establish Scent Creative Center in Mumbai
-
Advent Drops Its 2026 Purchase, and LANXESS’s €1.2 Billion Exit Plan Falls Through
-
UAE Breaks Ground on World’s First Gigascale Round-the-Clock Renewable Energy Project, Setting a New Global Standard For Clean Energy
-
Redwall Raises Prices by as Much as 80%, Songwon Launches Global Increases, and Chemical Companies Are Collectively Passing On Costs
-
Oxalic Acid: Acidity (pKa), Sources, and Kidney Stone Risk
-
Downstream Demand Lacks; DMF Market Rides Narrowly on a Weak Note