IFF launches anti-aging amylase in China for sweet baked products

On March 17, IFF announced the launch of POWERFresh™ and POWERSoft™ enzyme preparations in China. These products belong to the Danisco® series of food ingredient solutions and are now part of the IFF product portfolio. POWERFresh™ and POWERSoft™ enzyme preparations provide improver companies and industrial bakery companies with excellent anti-aging solutions. They have higher sugar tolerance. The cakes and sweet breads made are particularly soft and lasting fresh, while maintaining the ideal shape. And volume.

Improver companies and baking companies in China have been seeking to provide customers with novel eating experiences while improving productivity and reducing product returns. To help them cope with these challenges, IFF added the new series of anti-aging amylases POWERFresh™ and POWERSoft™ to the existing freshness solutions in China.

POWERFresh™ and POWERSoft™ enzyme preparations provide improver companies and industrial baking companies with excellent anti-aging solutions, giving cakes and sweet breads with ideal taste, texture and shelf life characteristics, while maintaining ideal shape and volume. They are specially formulated to help create the extremely soft and moist sweet baked products that consumers desire to meet the needs of this indulgence-driven category.

"More and more Chinese consumers demand that baked goods are not only delicious, but also soft, with good texture and crumb, and excellent shelf-life quality," Lai See, Business Director of Food Enzyme Preparations, IFF Asia Pacific Ms. Lee said. "Our POWERFresh™ and POWERSoft™ enzyme preparations are necessary solutions to help bakery companies optimize formulations and meet the ever-changing preferences of consumers."

"These solutions have better sugar tolerance in the dough than ordinary enzyme preparations, and are particularly suitable for the production of soft, moist, and not easy to scum cakes and sweet breads, while increasing productivity, flexibility and sustainability. They are also available For multiple formulations without affecting the overall production process," she added.