Synthite in fragrance partnership with Givaudan

Kerala-based Synthite, renowned for its expertise in botanical extracts for both flavours and fragrance, has inked a strategic partnership deal with Swiss flavours and fragrances giant, Givaudan under which it will develop exclusive innovative natural ingredients for Givaudan’s fragrance business.

As per the agreement, the two companies will jointly work on research and development of exceptional qualities of floral and spicy natural ingredients such as jasmine, tuberose, ginger, and cardamom. These fragrances have formed a part of Synthite’s expertise and area of specialisation, so by working together the two companies are aiming to expand the market for these out of the ordinary fragrances. “These unique natural ingredients will enrich Givaudan’s palette of ingredients for perfumers to create the winning fragrances of tomorrow,” informed a Givaudan press note.

“We are always looking for innovative solutions and Synthite brings to us an impressive expertise in the development of new natural fragrance ingredients. Synthite is at the origin of some of the most iconic perfumery ingredients. We will use their existing capabilities to craft locally unique exclusive new floral and spicy qualities that will define the signatures of consumers’ favourite brands. We strongly believe this partnership with Synthite responds to the increasing consumer demand for natural products,” said Mr. Maurizio Volpi, President of Givaudan’s Fragrance Division.

“We are very excited about this partnership. Givaudan is a global renowned company with a long history of innovation. Our combined expertise will result in producing exceptional ingredients by leveraging the latest crafting techniques using our local crops while contributing to Givaudan’s olfactive vision for naturals in perfumery,” said Mr. Aju Jacob, Director at Synthite.