Astral launches new paint range Astral Paints

Astral Limited, a leading innovator in building construction and one of the fastest growing building materials companies, is proud to announce the launch of its extensive new paint range, Astral Paints. This exciting new brand from Astral Limited offers a wide range of options to suit the needs of every painter, designer and homeowner, with a wide range of colours, finishes and professional formulas to choose from.

After acquiring a majority stake in Gem Paints in 2022, Astral Limited is well-positioned to enter the paint industry. The company has strategically launched the first phase in Bengaluru, utilizing three state-of-the-art coating units. Additionally, the company will expand its coatings production lines across India in a phased manner, starting with Karnataka and Gujarat.

Sandeep Engineer, Managing Director, Astral Limited said, "The launch of Astral Paints marks an important milestone in the growth story of Astral Limited. This is a strategic move to diversify and strengthen our position in the growing Indian market. Our deep understanding and experience of the building materials ecosystem gives us a unique advantage. We believe Astral Paints will revolutionize the industry with its versatile paints, wide range of color options and relentless focus on quality. Paint has always held a special place in my heart, stemming from my father's connection to the industry. We embody Astral's core value – 'Trust' – and deliver on our promise: ‘Astral’s trust, now in paint."

Saumya Engineer, CEO, Astral Adhesives & Paints added:"We launched Astral Paints not just to add luster to Astral Limited but to establish it as a leading player within the Astral Group. Our consistent strategic approach has been successful in our other businesses such as adhesives, construction chemicals and bathroom products, and we will maintain the same momentum in coatings. While we are in no rush to enter the pan-India market, we will strategically and gradually introduce our products to different markets with the aim of covering the entire country in the next three years."

Astral Paints is designed to meet a wide range of application needs, ensuring there is a perfect solution for every project. The range includes interior and exterior latex decorative paints for the luxury, premium and economical segments, under various product names: Elita, Esteema and Styla for interior latex paints and Extura Plus, Extura and Raga for exterior latex paints. In addition, Astral Paints offers a wide range of primers, including primers and putties, synthetic enamels and ancillary products such as rollers and brushes.