Eastman launches Naia Renew for denim

Eastman’s mission is to make sustainable fashion more accessible by offering Naia Renew at scale, providing versatility to a wide range of fashion segments. Integrating Naia Renew into the denim segment brings Eastman closer to its mission of making sustainable style accessible to everyone.

The US-based company is showcasing the potential of Naia Renew with several of its global brand partners, who are already using this innovative fiber in denim.

“The added value we offer brands is not only a fashion fiber, but also a sustainable fiber,” said Carolina Sister Cohn, Global Marketing Leader for Eastman Textiles. “Naia has a strong and transparent sustainability story that brands can pass on to customers and denim lovers around the world, making them more informed about their choices. Third-party certification plays a key role in this context, as our commitment is verified and proven.”

Denim Première Vision brings together designers and manufacturers from around the world every six months. Exhibitors such as the Eastman Naia team share denim innovations and explore trends in the fashion space to meet consumer needs.

Naia Renew fiber blends well with natural fibers, other man-made cellulosic fibers (MMCF), synthetic fibers, and multi-component yarns. This makes it the perfect raw material for denim as it produces sustainable and fashionable fabrics with an authentic look and feel that denim lovers around the world will love.

In addition, Naia Renew is hypoallergenic and skin-friendly for soft-touch denim, effectively controls odor and moisture, and provides a faster diffusion rate. This makes denim blended with Naia Renew comfortable in any season.

Naia Renew is a cellulose acetate fiber made from 60% sustainably sourced wood pulp and 40% certified recycled materials.