What inspiration can the 2021 high-potential ingredient list for beauty products bring to oral beauty foods?
The rise of the "Ingredient Party" has affected the importance that companies attach to ingredients. Especially in the skin care industry, consumers usually do their homework to study the ingredient list of products in order to choose products that suit them. With the development of the functional food industry, ingredient parties have also begun to flock to the food and beverage industry. Some functional ingredients that have received much attention will also positively affect consumers' purchasing choices.
Top-selling ingredients in the skin care category
Among the best-selling ingredients in the skin care category, the top three are amino acids, sodium hyaluronate and niacinamide in order. These three ingredients also have a certain usage rate in oral beauty. Amino acids are usually used in oral anti-dropping products. Sodium hyaluronate, as one of the most popular oral cosmetic ingredients this year, has been used in a large number of new food and beverage products. Niacinamide is also used in some dietary supplements abroad for whitening. Skin brightening and UV protection, as a cosmetic ingredient with high public awareness, niacinamide is also expected to become the next explosive oral cosmetic ingredient after sodium hyaluronate.
In addition, the raw materials that can be used for oral beauty on the ranking list include Centella Asiatica, Ceramide, Rose, Collagen, Pearl, Astaxanthin, Ascorbic Acid (Vitamin C), Cherry Blossom, Vitamin B5, Yeast Extract, Polypeptide, Retinol Alcohol (Vitamin A). Among them, roses, pearls, and vitamins are traditionally used as ingredients for oral beauty. Ceramide, collagen, and astaxanthin are very popular oral beauty ingredients in recent years. There have been a large number of product applications, such as cherry blossom extracts, peptides, and yeast. Although the extract is still relatively small, there are some application cases.
Among the high-growth ingredients in the skin care category, a large number of cosmetic ingredients that extend from oral administration to external use can be found, such as prebiotics, sea grapes, moringa, probiotics, chitosan, white truffles, citrus, and ginseng.
Application of listed ingredients in oral beauty
1. Oral anti-wrinkle
Among many cosmetic raw materials for oral administration, collagen has always been the most used. Many existing studies have also shown that collagen is indeed beneficial to skin health and helps skin elasticity and luster. According to the Nutrition BusinessJournal, collagen only accounted for 1% of the cosmetic dietary supplement market five years ago, but today, this proportion has reached 9%. In addition to capsules, tablets, powders and other forms, collagen has also been developed on a large scale into a variety of product types such as energy bars, beverages, snacks, candies, and baking.
At the same time, the source of collagen has also expanded from traditional animal sources such as livestock and marine fish to a new trend of plant-derived vegetarian collagen. According to SPINS statistics, vegetarian collagen products have achieved 142% market growth in 2020.
2. Oral whitening
Niacinamide is a derivative of vitamin B3 and is a very popular topical cosmetic ingredient. In vitro experiments have shown that nicotinamide can slow down the transfer of melanosomes from melanocytes to keratinocytes, thereby achieving whitening effects. At the same time, oral nicotinamide also has a certain effect in fighting dermatitis, increasing skin moisture, improving skin barrier function, and reducing photoaging. There are also some oral cosmetic products using niacinamide on the market.
As one of the strongest antioxidants in nature, astaxanthin can remove free radicals that cause skin aging, protect cell membranes and mitochondrial membranes from oxidative damage, and reduce skin photoaging. A human clinical experiment in Japan proved that astaxanthin can naturally enhance the body's natural sun protection mechanism and reduce skin damage and dryness caused by ultraviolet rays.
3. Oral moisturizing
Hyaluronic acid has become one of the most important oral cosmetic ingredients after collagen. According to Mintel Global New Products Database (GNPD), as of May 2020, there are more than 2,000 foods containing sodium hyaluronate in the world, of which 554 are general foods. According to Sullivan data, the global food-grade hyaluronic acid sales volume was 230 tons in 2018, and it is expected to maintain a high growth rate of 23.2% compound growth rate from 2018 to 2023.
On January 7 this year, the state issued a document to allow the scope of application of hyaluronic acid to be expanded from the original health care products to ordinary foods. This changed the situation that my country's hyaluronic acid food mainly relies on overseas purchases. The era of domestic hyaluronic acid food is officially coming. At present, hyaluronic acid drinks , Fudge, and new chocolate products have begun to occupy the market.
Ceramide is a complex lipid formed by combining sphingosine base, fatty acid, sugar, etc. Human skin tissue is composed of four layers: stratum corneum, granular layer, spinous layer, and basal layer. The main component of intercellular liposomes in the superficial stratum corneum is ceramide, which accounts for about 40% of the intercellular liposomes, which is responsible for preventing skin moisture. Evaporate, protect the dermis from external damage, and promote collagen production. Currently, ceramides used in oral cosmetics mainly come from three sources: pineapple, rice, and konjac.
Probiotics also have a moisturizing effect on the skin. Reports have shown that plant-derived lactic acid bacteria K-1 (L. casei 327) has the function of keeping the skin moisturized. In one trial, 54 female college students who felt dry skin took 100 mg of plant-based lactic acid bacteria K-1 or placebo in winter. After 6 weeks, the transdermal water evaporation of plant-based lactic acid bacteria K-1 group was suppressed. The skin condition and pimples are improved.
4. Oral anti-glycation
Anti-glycation is a popular concept in recent years. Sugar and protein will turn brown under certain conditions, which is the saccharification reaction. The glycation reaction affects the extracellular matrix components such as fibronectin, laminin, collagen and elastin, and finally produces AGEs, which makes the proteins in the dermis stiff and fragile, and affects their interaction with other cells. After saccharification, the skin loses its elasticity, causing dullness and nasolabial lines on the face.
Cherry blossom extract
The sakura glycosides and sakura elements contained in the cherry blossom extract can greatly promote sugar metabolism, have the effect of inhibiting glycation, and can brighten the complexion and rejuvenate the skin. In addition, the cherry blossom extract promotes the production of collagen and bone collagen by preventing saccharification, achieving the effect of soft and elastic skin, and also has an inhibitory effect on skin redness.
5. Oral anti-dropping
More than 250 million people in the country are suffering from hair loss. About 163 million men and 88 million women are suffering from hair loss. On average, 1 in 6 people have hair loss. In particular, 63.1% are under the age of 35, and a large number of young people born in the 90s are also suffering from hair loss. Hair growth requires a lot of nutrients, supplementing vitamins, minerals, plant extracts, amino acids, etc., can play a role in hair growth and prevent hair loss to a certain extent.
Keratin is the main protein that constitutes the epidermis and fur follicles. 85% of the hair is composed of keratin. It is the key to hair growth, gloss, elasticity and strength. Therefore, several major amino acids (cystine, methionine, arginine, lysine) contained in keratin can play an important role in promoting hair growth.
Collagen, hyaluronic acid, niacinamide, ceramide... this series of beauty ingredients derived from the external skin care industry are expanding into food and beverages, driving the explosive growth of the oral beauty industry.
According to data released by Tmall in 2019, the turnover of 618 Tmall international oral beauty products has increased by a staggering 2266% year-on-year, and the oral beauty market is expected to reach 23.8 billion yuan in 2022.
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