Domestic health food filing analysis: Vitamin C becomes the largest single nutrient variety

The "Preliminary Analysis of China's Domestic Health Food Filing in 2020" recently released by the China Nutrition and Health Food Association shows that the number of domestic health food filing vouchers passed in 2020 is 2,307. Taking into account the need to increase immunity, vitamin C has become the largest single nutrient variety of the registered product.

With the deepening of the concept of health, health food, as an important category of the big health industry, has received increasing attention. Data show that by the end of 2020, my country's health food registrations and filings were more than 16,300 and 6,500 respectively. Guo Haifeng, Secretary General of the Health Food Research and Development Committee of the China Nutrition and Health Food Association, pointed out that according to the serial number of the domestic health food registration certificate, the total number of domestic health food registration certificates passed in 2020 is 2,307, of which the domestic health food registration certificates that have been cancelled 7 There are 2300 valid domestic filing vouchers.

Regarding the 22 nutrients currently approved for filing, the products in the domestic health food filings in 2020 will be dominated by single nutrients, accounting for 48% of the number of filings, of which Vitamin C is the largest single nutrient variety (43%), and the others in order are CALCIUM (13%), ZINC (9%), etc., in addition, the registered products also appear to supplement β-carotene, vitamin B1, and pantothenic acid.

Guo Haifeng believes that under the new crown pneumonia epidemic in 2020, enhancing immunity has become an important topic. Many studies at home and abroad have proved that vitamin C, zinc, and vitamin D are helpful for immune health, which promotes the increase of these three nutrients. This also fully reflects the rapid effect of product research and development on market hotspots and market response, and the filing system has accelerated the progress of product launches.