BASF’s Personal Care Business to Partner with Azelis as Exclusive Distributor in the U.S.

BASF has announced that its U.S. Personal Care business will transition to an exclusive distribution agreement with Azelis’ DeWolf Chemical and Ross Organic companies, effective July 1, 2025. BASF is at the forefront of providing high-quality, industry-leading ingredient solutions and digital services to personal care customers through the integration of advanced technologies and commitment to sustainability.

“Azelis shares our commitment to quality and innovation and is an ideal partner to drive our continued growth,” said Brandon Crist, Vice President, Business Management, Personal Care Americas, BASF. “This collaboration strengthens BASF’s ability to meet the evolving needs of our customers while solidifying our leadership position in the personal care industry.”

“We are very proud to expand our partnership with BASF across the country,” said Steven Lindsay, Managing Director, Azelis Personal Care and Home Care and Industrial Cleaning USA. “We can now offer BASF’s best-in-class ingredients, along with our unmatched technical support, formulation expertise and innovative solutions to customers nationwide. This will enable customers to bring high-quality, on-trend products to market faster. It’s a win-win for everyone.”

BASF and Azelis look forward to a seamless transition, providing uninterrupted service and accessibility to the BASF personal care portfolio.