Sally Beauty Acquires Flair Hair & Beauty Supplies, Expands Presence in Ireland

Specialist retailer Sally Beauty has announced the acquisition of Flair Hair & Beauty Supplies as part of its ongoing expansion strategy to strengthen its retail and professional presence in the Republic of Ireland.

Flair Hair & Beauty Supplies is renowned among professional hairdressers and beauticians in Ireland for its extensive premium product portfolio and trusted industry expertise. With the acquisition of Flair, Sally Europe will integrate local heritage into its wider portfolio.

Olivier Badezet, Senior Vice President and Managing Director of Sally Europe, said: “Flair’s heritage and commitment to professionals is very much our own. By joining forces, we will enhance our presence in the Republic of Ireland and bring even more choice, expertise and convenience to our customers.”

With over 250 stores in the UK and Ireland and over 450 stores in Europe, Sally Europe is part of Sally Europe Holdings, which has an expanding international footprint to include Latin America. Sally Europe offers more than 114 professional beauty brands through its dual brands for retail and trade, Sally Beauty and Salon Services, covering salon iconic brands such as ghd, Olaplex and Wella Professionals, as well as emerging innovative brands in major beauty categories.

This acquisition not only expands Sally Europe's geographical scale, but also aligns with its mission to make professional beauty more accessible.

At the same time, Sally Beauty also launched a new loyalty program in the UK and Ireland in March to enhance customer engagement. The program aims to transform the shopping experience for retail and professional customers, providing personalized rewards, exclusive offers and comprehensive digital integration.