What fruits and vegetables will be popular in the future?

Beijing, April 16, according to the voice of the Chinese countryside, "agriculture, countryside and China" reported that at present, the market for a variety of seasonal fruits and vegetables, there are many new varieties will also enter the market. With the continuous improvement of people's living standards, people have higher demand for fruits and vegetables, especially for high-end fruits and vegetables. Some fruit and vegetable companies sell 80% of the imported fruits. The increasing demand for high-end fruits and vegetables also provides a broader development space for fruit and vegetable producers. In the future, what kind of fruits and vegetables will have better development prospects? Zhang Ziyu, a special commentator of China Rural Voice, analyzed:
Zhang Ziyu: What kind of fruit and vegetable is the best? On the Internet, many people try to provide some answers to this question. It has been suggested that golden Passion Fruit, Soft Jujube Kiwifruit, Sapphire Grape, Soft Seed Pomegranate and Seedless Litchi have good prospects. Many fruit growers and vegetable growers have rich experience and will have their own answers. These answers are varied. Whose answer should I listen to?
Let's jump out of the specific answer and think about a question: Are there any commonalities between well-sold melons, fruits and vegetables? From the market level, we can see that there are at least two common points: one is the large sales volume, the other is the high unit price.
First of all, let's see what kind of fruits and vegetables sell a lot. Intuitively, apples, bananas, pears and other common fruits, regardless of Tiannan Haibei, have been bought, these fruits and vegetables sell well, the first reason is that the taste is better, and more popular. Although the price of fruit like durian is not low, it is impossible to occupy the main market because of its unique taste. Therefore, popular taste is an important prerequisite.
Next, let's see what kind of fruit and vegetable has a high unit price. Durian is the representative of high unit price fruits and vegetables, and one of the reasons for the high price of durian is the concentration of origin and relatively small audience. However, the two situations mentioned above, either can not be sold at a price or not many people buy, do not have a significant advantage in terms of total sales value.
However, common fruit and vegetable varieties may also sell at high prices. Golden Passion Fruit and Soft Jujube Kiwifruit, these fruits and vegetables are the result of improvement on common varieties. These kinds of fruits and vegetables, on the premise of broad audience base, improve the quality and experience of products, which can take both quantity and quality into account. More importantly, there are more uncertainties in the cultivation, transportation and market acceptance of exotic fruits and vegetables. Therefore, in the pursuit of higher quality in common categories, there should be a more potential way of development. The pursuit of novelty is a way, but it is more reliable to maximize common categories. At this point, you may feel that what kind of fruits and vegetables have good prospects is still not specified. However, I think, as long as you understand the above two conditions, combined with your own experience and local water and soil conditions, you can find the most suitable answer. Our country has a vast territory and diversified market demand, so it is impossible for an agricultural product to win the world. As long as we understand the market rules and find products that conform to the rules, no matter how the situation changes, there are ways to deal with them.
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2026-07-10
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Functional Ingredients Industry Overview
Collection of Markets for Functional Ingredients in Food & Nutrition and Cosmetics.Published in: Mar. 2026
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