How is it going for Wuxi to close down Hishop and withdraw from fresh merchants?

Yesterday, there was a response to the "fresh closure of elephants" that had been circulated in the past. The delegation announced that the stores in Wuxi and Changzhou will be closed from April 17, which is today. Compared with the "crowded" three stores in Changzhou, everyone rushed to use up the coupons. Yesterday, customers at Xiaoxiang Fresh Store in Shengli Menmao Ye showed calm, "What? Is the door closing? "Tomorrow will be closed, but today there is no discount!" According to the news sent by the delegation, Xiaoxiang Shengxian is a test business launched by the delegation in May 2018, which integrates fresh food, catering, e-commerce and instant distribution. From April 17, the stores of Xiaoxiang fresh Wuxi and Changzhou will be closed. By Thursday, stores will have special staff to receive and process customers'shopping card refunds and other service needs. At the same time, customers can also apply for self-refund of shopping cards through Xiaoxiang Fresh App, or call customer service telephone 10107177 for refund of cards and other services consultation. Xiaoxiang Fresh will properly handle the service needs of consumers such as shopping card refund, in order to reduce the impact on customers and neighboring communities, and will properly handle the security work such as employee placement and supplier settlement under the requirements of relevant laws and regulations. As for the reasons for closing the store, there is only one sentence in the article: "poor business performance". At 9:30 a.m. yesterday, reporters rushed to Xiaoxiang Shengxian Store in Maoye, where there were no signs of closing down and no emotional expressions from the shop staff. Only when reporters were interviewing and taking photos, some shop assistants came to dissuade them. Many customers were unaware that the elephant was going to be out of business. Two or three families in the seafood area were identifying crabs with their children. There are no chefs in the "Elephant Chef" section and no customers in the catering area. The majority of shelves in the store are still full, but two shelves in the fresh area are about half empty. Two grandmothers-in-law living in Lotus District are picking meat. When I heard that the elephant was going to be out of business, my grandmothers kept saying, "It's a pity." Among them, Wang Huifen told reporters that she often buys fresh vegetables in elephants, "fresh, there are nine-nine special dishes. It's a little more expensive than a vegetable farm, but you can buy it at a special price. Meat and vegetables are good, rest assured." "Meat with a shelf life of 4 days is discounted by 5% on the third day, which is not much expensive." Two grandmothers-in-law estimated that if they did not buy meat, they would buy vegetables for about 30 yuan a day.
"It will be a trouble to buy vegetables in the future," sighed Liu Jia, who heard that Xiaoxiang was going to close down fresh and had chosen a shopping cart. She claims to be a super fan of Xiaoxiang. She buys food on App every day before she leaves work. It's very convenient for her to make an appointment to send it to the neighboring Jiangchengwan community. Sometimes the guests don't go out for dinner when they are too late or when they come to the house. It's more fresh to go to Xiaoxiang to choose the ready-made one. "Basically everything. It's very convenient. It's cheaper than ole's and Li Geshi's. It's more expensive than Tianhui Supermarket. It's acceptable. Liu Jia said that she spent about 2,000 yuan a month buying vegetables.
"Fruit is not good, not very fresh," Li Wen, a young mother who was visiting, Tucao, vegetables and meat prices are not cheap, daily shopping is still unable to eat. On July 26, last year, Xiaoxiangsheng freshly entered Wuxi, which was also the first city for Xiaoxiang to be stationed in except Beijing. The two stores were located in Jingdong Square and Maoye Times Square in Wuxi, respectively.
And there are about 30 square meters of gourmet classroom area for interactive cooking teaching. At that time, there was a question about why it was in Guangyi Columbus Square. Because even if there are community stores, some new districts, such as Vanke, are more in line with the tastes of businesses. In addition, there are already Guangyi Columbus Square around Guangyi store, including Carrefour Mall and so on. At that time, the person in charge responded: "Before opening the store, we used the big data analysis of the take-out of the American League to show that the consumer market around Guangyi fully met our expectations." The person in charge of the site also disclosed that there was no special sale or other activities during the trial operation of about half a month ago, but the sales met their expectations. Not to mention the "elephant chef" who owns the data support of the American Delegation Takeaway, and develops customers'favorite tastes according to the individual dishes of the takeaway. However, the situation of Internet fresh supermarkets in Wuxi is not optimistic. The local Internet freshness which opened earlier than the elephant freshness - Yusuo 24 Pavilion, Chong'an Temple Store opened on January 20, 2018. At that time, the shop's slogan was "local box horse fresh", the fresh field almost completely imitated "box horse fresh", mainly seafood and fruit, fresh seafood can be processed free of charge on the spot, and the chef teaches to cook Tin Bang dishes on the spot. In terms of price, the store labeled "60 yuan per capita to eat high-quality seafood" and bought a coffee cup in the store, so that you can drink coffee free of charge for life. Unfortunately, the store hasn't lasted a year. Yesterday, when reporters arrived, volunteers at Zhongshan intersection outside the store told reporters that the store was as early as last year's 7.
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2026-07-15
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Functional Ingredients Industry Overview
Collection of Markets for Functional Ingredients in Food & Nutrition and Cosmetics.Published in: Mar. 2026
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