On-line Mass Makeup Optimizing Qingdao Jinwang Jiama Smart Retail

Jinwang Jiama Cosmetics Intelligent Retail, Creating the Strategic Target of "Digital New Retail Service Platform". On June 9, Qingdao Jinwang Applied Chemistry Co., Ltd. (hereinafter referred to as "Qingdao Jinwang") issued an announcement in reply to Shenzhen Stock Exchange's inquiry about the 2018 annual report that Qingdao Jinwang has launched the "Mass Makeup Optimization" program, added code to cosmetics wisdom retail, and created a "digital new retail service platform" battle.The announcement shows that the net profit of Hangzhou Youke Cosmetics Co., Ltd. (hereinafter referred to as "Hangzhou Youke") in 2018 is 120 million yuan. The Shenzhen Stock Exchange requests Jinwang of Qingdao to explain the main reasons for the sale of the shares of Hangzhou Youke Cosmetics Co., Ltd. Qingdao Jinwang said that the sale of Hangzhou Youke equity will enable the company to further focus on the strategic deployment of new digital retail business in the future. Jinwang of Qingdao said that the core strategy of cosmetics business at this stage is to increase the number of cosmetics wisdom retail, and gradually open up online and offline channels through the platform of "mass cosmetics optimization" developed in cooperation with Tencent, in order to achieve the strategic goal of building a "digital new retail service platform". It is reported that the micro-program "Mass Makeup Optimizing" developed by Jinwang and Tencent in Qingdao has been put into operation. The construction focus of the company's cosmetics online business has shifted to online channels with higher integration with the "Digital New Retail Service Platform", while Hangzhou Youke has a lower connection with the "Digital New Retail Service Platform".

In addition, regarding the inquiry of Shenzhen Stock Exchange about the reasons for the substantial increase in inventory of manufacturing and trade, the announcement pointed out that the main reason for the increase in inventory of Jinwang Manufacturing Industry in Qingdao was three new products launched in September 2018, which received more orders from customers and expected better market prospects in the later period, but the products were shipped. They all adopt the principle of first-mover, and there is no unsalable product. The increase in inventory in the trade industry is due to the increase in the number of brand franchises in the cosmetics business and in the agency area. In 2018, King Qingdao added Korean JM solution and Manxiu Leiden Watson's Northeast Region. As a result of the number of franchise agents and agency areas of new domestic and foreign brands, King Qingdao increased its inventory. At the same time, King Qingdao expects that the cosmetics industry will continue to maintain sustained and stable growth in 2019, which needs to be advanced. Stock-up should cope with the growth of sales volume.